Fashion Design And Marketing Short Course
Course description
Course overview
Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design and marketing industry. This course offers an introduction to the subject.
Who this course is for
This course is suitable for anyone, aged 18 and older, new to fashion marketing. It might help if you have some experience of fashion design or an idea of a brand or collection that you want to work with so that you can apply what you learn to something that is directly relevant to you. However, this is not essential.
Key information
Topics covered
- Explore the basic steps from marketing to selling a collection including press and PR, and how to get that all-important media attention
- Investigate what people do that makes them successful, whilst collecting information on colour, fabric, price, design and retail outlet
- Develop a promotional plan for your own collection or an existing brand and present on the last day of the course
Learning outcomes
- Have a clearer idea of who your customers will be
- Where your collections or products should be on sale
- Digital badge and certificate of attendance
Materials
- Pen and paper
- Pencils
- Fine liner
- A4 cartridge paper sketchbook
- Laptop computer (optional)
- USB or access to equivalent cloud storage
If you prefer to take a non-digital approach to collaging, you will also need:
- Glue
- Marker pens
- A2 cartridge paper
Tutor
Erica Charles
Having worked in the fashion and fashion-related industries for the last 15 years, Erica has held management positions at leading London agencies. Her clients have included brands and retailers from high street to premium, such as ASOS.com, Lipsy, The Limited Inc. (own Victoria's Secret), Emmanuel Ungaro and Oscar de la Renta. With a profound knowledge of Retail Marketing and Brand Management, Erica has been responsible for identifying commercial opportunities, developing and implementing sales and marketing communication strategies, organising launch events, media liaison and trade show participation. Currently working as a Marketing Consultant, her current client portfolio includes revolutionary, Mary Portas' Living & Giving Shop for Save the Children.
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