Consumer Psychology for Fashion Online Short Course
Course description
Course overview
This course applies concepts and theories from the scientific study of human behaviour, Psychology, and applies them in the context of fashion. Created by the originator of the Psychology programmes at London College of Fashion, this course introduces you to the interrelationships between psychology and fashion and explores how an understanding of psychology can lead to a more ethical and socially responsible engagement with fashion.
In this course, you will be introduced to the psychological processes underpinning how we make sense of the world and fashion, the relationships between fashion, self and identity, body satisfaction, fashions social responsibility, consumer behaviour and fashion as a force for good.
Who this course is for
This course is for everyone interested in understanding the interrelationships between human behaviour and fashion. All levels welcome. You will need to dedicate at least 2 hours per week for self-study.
Key information
Topics covered
- Sensation and perception
- Fashion, self and identity
- Body satisfaction
- Social responsibility
- Shopping for fashion
- Multisensory aspects of consumer behaviour
- Sustainable fashion
- Fashion as a force for good
Learning outcomes
- By the end of this course, you will have;
- An understanding of the psychological processes of sensation and perception and how this impacts engagement with fashion
- Explored the relationships between fashion, self and identity and how fashion is a means of self-expression
- Discussed how fashion can influence body satisfaction and how this can affect us psychologically
- Considered how and why consumers shop for fashion
- An understanding of the role of psychology in changing behaviour leading to a more ethical and sustainable fashion industry
- Discovered how fashion can be a force for good
- Receive a digital badge and certificate of attendance
Materials
Please have the following materials to hand for the first lesson:
- Pen and notebook
Please see our Guide to taking online short courses.
Tutor
Kate Nightingale
Kate Nightingale is a consumer, retail and design psychologist. She is the Chief Behavioural Officer and Founder at Humanising Brands, a behavioural strategy, design, experience and innovation agency, as well as the creator of HUMAN Brands©.
Throughout the years Kate worked with brands like Swarovski, Nespresso, Puig, Dowsing & Reynolds, Klarna, EE, Ocado, Harvey Nichols, Samsung, Zopa Bank, Disney, Crowd DNA as well as various start-ups and large established luxury marketplaces and department stores. She was named RETHINK Retail Top Retail Expert 2026 and is the author of 'Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities.' paper in Journal of Brand Strategy (2020).
A renowned keynote speaker, moderator and chair, Kate featured ateTail (London & Toronto), IRX, DCX, Campaign Brand Forum, Retail Week Masterclass and more with raving audience reviews as well as regularly being asked to return year after year. Frequently requested by brands for their internal conferences, she's had an honour to speak to brands like Puig, Nespresso, Disney and Stanley, Black & Decker. Kate founded Women of Retail community in 2023 to celebrate female and diverse voices of the retail industry.
Kate's insights often appear in press titles including Marketing Week, The Business of Fashion, Vogue, HarpersBazaar, Sky News, BBC News and Channel 4 News as well as in TV programs like Secrets of the Supermarket Buyers and Bargain Holiday Secrets on Channel 4.
Book a course
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