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Consumer Trends for Fashion Retail Online Short Course

Course description

Consumer behaviour often seems elusive and hard to crack. Yet the majority of a fashion retail brands success depends on understanding the changing nature of consumer behaviour. Social trends and economic, technological and political changes can strongly affect consumer behaviour trends. But the strongest driver of consumer behaviour is human nature.

In this short consumer trends course we will explore how current and future consumer behaviour trends stem from basic human nature. You will develop and understanding of how trends develop, and how they manifest in consumer decisions and experiences. You will learn through examining some of the worlds best fashion brands and how they are authentically responding to trends, so that you can apply this knowledge to the fashion industry yourself.

Course Outcomes

By the end of this course you will have a better understanding of:

  • Human drivers of trend adoption
  • Trend development cycle
  • Key consumer behaviour trends in retail, luxury, hospitality and other consumer industries
  • How brands are currently dealing with sustainability, well-being, experience and community trends
  • How a brand should authentically respond to the key consumer behaviour trends

Who is Consumer Trends for Fashion Retail Online Short Course for?

This course is perfect for anyone working with, or planning to work with, fashion brands. Brand managers, strategy managers, designers, consultants, founders and anyone simply interested in exploring the human foundations of consumer trends.

Clear, easy to understand lessons:

  • Our tutors will explain in easy to understand accessible English, if they use any special terminology we make sure they explain what it is they mean.
  • New methodologies will be explained to you in a way thats crystal clear and easy to understand.
  • We even include live demonstrations of particular techniques so that you can see exactly how things should be done.
  • We also offer a bunch of learning resources for you to access outside of the live lessons. This allows you to ensure you are up to date and you can practice and review the things that are important to you. Practice makes perfect after all!

Live interactive classrooms:

  • We like to do things the right way, that's why all of our online classes are live, you won't find any recordings here (well apart from the recording we provide in case you miss a live session)
  • Expect live interaction with your classmates from around the world, our students come from far and wide
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Discuss topics related to your course in real time via your microphone and camera or if you're not feeling brave, in the chat box
  • Miss a class? Thats ok you can catch up in a recording which is available for 2 weeks after your course runs

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • However we always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are a great addition to your C

All our online short courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes as our face to face courses
  • Lesson recordings, for review, so you never have to miss a class
  • Access to the virtual learning environment with course content
  • Forums for support
  • 2 weeks online access to the recordings of the live classroom sessions

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.


Topics covered

  • Introduction to the psychology of trends development
  • Current and future consumer behaviour trends at a glance
  • Sustainability Trend – Why is it important? Who does it well?
  • Well-being Trend – Why is it important? Who does it well?
  • Experience Trend – Why is it important? Who does it well?
  • Community Trend – Why is it important? Who does it well?
  • Application of consumer behaviour trends in accordance to human nature


Online Short Course Materials

To take part in the Online sessions you will need:

  • Notebook and pen
  • An up-to-date web browser (we recommend Firefox or Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
Meet the Tutor:

This online short course will provide you with the knowlege and skills needed to analyse consumer trends and behaviour within fashion, retail and hospitality.

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