Consumer behaviour often seems elusive and hard to crack. Yet the majority of a fashion retail brands success depends on understanding the changing nature of consumer behaviour. Social trends and economic, technological and political changes can strongly affect consumer behaviour trends. But the strongest driver of consumer behaviour is human nature.
In this short consumer trends course we will explore how current and future consumer behaviour trends stem from basic human nature. You will develop and understanding of how trends develop, and how they manifest in consumer decisions and experiences. You will learn through examining some of the worlds best fashion brands and how they are authentically responding to trends, so that you can apply this knowledge to the fashion industry yourself.
By the end of this course you will have a better understanding of:
Who is Consumer Trends for Fashion Retail Online Short Course for?
This course is perfect for anyone working with, or planning to work with, fashion brands. Brand managers, strategy managers, designers, consultants, founders and anyone simply interested in exploring the human foundations of consumer trends.
Clear, easy to understand lessons:
Live interactive classrooms:
A certificate of completion:
All our online short courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online Short Course Materials
To take part in the Online sessions you will need:
This online short course will provide you with the knowlege and skills needed to analyse consumer trends and behaviour within fashion, retail and hospitality.