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Brand Management For Your Fashion Label

Brand Management For Your Fashion Label

Central Saint Martins
Taught by
Erica Charles


Packed with expert information, this beginners course will give you a clear understanding of the distinction between a collection of fashion designs and a fashion brand. It will provide you with the tools to continue to develop your fashion label. Through a guided research of markets and trends, you'll learn how to identify your customers and your unique selling proposition (USP).

You will compile a detailed breakdown of features that constitute your personal style. Plus, you will learn how to capitalize on all this through inspiration, cultivation and a winning pitch. And you will also get top brand and marketing professionals to share their expertise and experience with you.

Topics covered

  • How to plan a detailed PR strategy, including basic training on writing press releases, biographies, and putting together look books and launch events.
  • Maximising brand identity through the use of logos, styling mood shots, graphics, visual campaigns and marketing strategies..
  • Brand directors from emerging London based companies will give presentations.
  • Marketing and PR account managers of major high street and designer brands will present case studies from their first hand experience of the industry.

At the end you will present your Branding, Marketing and PR Plan, alongside your sketch book or mood board for a group critique and feedback.

Who should take this course?

  • Fashion design students or graduates who want to investigate how they can cultivate their designs into a brand.
  • Anyone who is interested in pursuing career in as fashion marketing, branding and PR would do well to take this course as an introduction.

Entry requirements: A good understanding of spoken English.

Level: Beginners

Please note: This course is for students aged 18 and older

Tutor Description

Having worked in the fashion and fashion-related industries for the last 15 years, Erica has held management positions at leading London agencies. Her clients have included brands and retailers from high street to premium, such as, Lipsy, The Limited Inc. (own Victoria's Secret), Emmanuel Ungaro and Oscar de la Renta. With a profound knowledge of Retail Marketing and Brand Management, Erica has been responsible for identifying commercial opportunities, developing and implementing sales and marketing communication strategies, organising launch events, media liaison and trade show participation. Currently working as a Marketing Consultant, her current client portfolio includes revolutionary, Mary Portas' Living & Giving Shop for Save the Children


Sketch book and tools to present that suits you, whether that is physical mood boards, or a power point presentation.?

Students may want to bring a notepad and pen or laptop for note taking. Otherwise there are no other materials needed for the course.?

Available dates