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Short subject related lectures introduce daily practice-based activities to help contextualise each stage of the creative process from concept to implementation. Individual tasks provide the opportunity for students to explore and experiment whilst developing their own creative skills and knowledge. Introducing students to core visual communication techniques using brainstorming, sketching, visual referencing and research will provide you with the creative tool kit needed to create a unique brand identity that will communicate your offer and differentiate you from your competitors.
NOTE: The course structure encourages a hands-on, collaborative approach to creative thinking in a relaxed, supportive environment through practice-based making, tutor led discussion, peer reviews and group feedback. Students are encouraged to work at their own level, combining digital and analogue techniques that focus on creative concepts rather than level of finish. Basic Mac computer skills are essential as software training is not provided.
Who should take this course?
Anyone wishing to develop conceptual branding and visual communication skills in an experimental, practical, collaborative environment.
Entry requirements: No design experience required. This course does not provide software training, basic Mac skills are essential.
Please note: This course is for students aged 18 and older
Clear, easy to understand lessons:
A certificate of completion:
This course is scheduled to run on campus in a face to face delivery format. Please note that due to the ongoing pandemic situation this course may be adapted in line with UK government guidance or other operational requirements. This may include changing course location (to another UAL site), cancellation of the course, or moving part or all of the course online. In the event of any changes being required we will inform you as soon as possible and support you in any changes required. Please bear this in mind when making any travel, visa, or accommodation arrangements.
The course explores the key aspects of designing and applying a brand identity for personal or commercial use over 5 clearly defined stages:
Please bring to the first session:
IMPORTANT - Adobe ID Login for Short Course Students
Students will need to create an account with Adobe (unless you already have one) in order to access the Adobe suite at the college – instructions are included below. You will need to use a personal email address to create this. If you already have an account with Adobe, please make sure you bring your login details with you on the first day of the course.
To create an account students will need to: