To begin with you will learn the fundamental Art Direction skills. This will include the principles of visual communication, semiotics and the significance of analysing trends and campaign case studies. You will continue with an exercise in idea generation and development by making your own concept board. This will form the creative basis, from which you will successfully design and evaluate a campaign.
By undertaking practical exercises you will learn how to create concepts for photo-shoots and TV adverts. With expert advice and guidance from your tutors, you will receive valuable advice about working as a professional Art Director and discuss the ways in which the role changes across a variety of creative industries.
At the end of the course, you will have learnt the skills and principles of Art Direction and be able to effectively respond a client brief. You will have developed your confidence in generating creative ideas and communicating these visually in a successful, unique and professional manner.
Who should attend
This course is ideal for anyone interested in learning about the principles of Art Direction. Whether you are working or studying graphics, marketing, advertising, PR, brand management, sales, editorial, design, photography or fashion
Clear, easy to understand lessons:
A certificate of completion:
Please bring the following materials with you on the first day:
Please note that most materials needed for the short courses are available at the Chelsea College of Arts' Art Shop. Please contact the Art Shop directly for opening hours and availability.
Join this 4 day course and learn about the skills and processes required to work as a Professional Art Director. From the initial generation of ideas through to the successful delivery of an advertising campaign.