Art Direction Short Course
Course description
Course overview
This course, offered on campus or online, teaches the essential skills and processes for a career as an Art Director. You'll learn everything from launching creative visual concepts to executing dynamic campaigns, gaining a broad and valuable skill set for the industry.
Begin by mastering the principles of art direction and visual communication. Design visual campaigns using practical exercises to construct your own concept boards. You'll explore interesting case studies and craft concepts for photoshoots and video content. Your tutor will offer valuable insight into how art direction evolves across a wide range of creative industries, including fashion, photography, film, advertising, branding and editorial.
Please check location assigned to specific dates in the booking section.
Who this course is for
This course targets a broad spectrum of individuals seeking to explore Art Direction as a skill or profession. If you are already engaged in graphics, marketing, advertising, PR, brand management, design, photography, or fashion this program will develop your existing skill set and knowledge base. If you are new to the creative industries this course is a great place to start.
Key information
Topics covered
- Defining art direction
- Navigating art direction: principles and practical exercises
- Using Art Direction tools
- Crafting concepts, mood boards and storyboards
- The role of art direction in editorial and advertising
- Synergy of text and images
- Precision in image selection
- Mastering photoshoots and video production
- Exploring the future of art direction
Learning outcomes
- Identify what Art Direction is
- Meet client briefs
- Convey ideas visually, in a distinctive and professional manner
- Conceptualise, select and manipulate visual imagery
- Digital badge and certificate of attendance
Materials
On campus
- Notebook and Pen
- Your favourite magazine
- Laptop, iPad or tablet
Online
If you are taking this course online, please see our Guide to taking online short courses.
Suggested Reading List (optional):
- The Dream Caf: Lesson in the Art of Radical Innovation by Geoff Crook and Duncan Bruce
- Imagine. How Creativity Works by Jonah Lehrer
- It's not how Good you are, it's how Good you Want to be by Paul Arden
- Out of Your Minds Learning to be Creative by Ken Robinson
- Within the Frame: The Journey of Photographic Vision by David Duchemi
- Ideas Selling by Sam Harrison
- The A - Z of Visual Ideas: How to Solve any Creative Brief - by JohnIngledew
Tutor
Jun Chan
Jun Chan is a Product Design graduate from Bournemouth University whose career began at Burberry, where he transitioned from the photography studio to the design studio.
Over seven years, he contributed to 14 seasons, designing accessories and footwear under the creative leadership of Christopher Bailey and Riccardo Tisci.
In 2020, Jun expanded his creative scope beyond fashion, embarking on a freelance career in Creative, Art, and Design Direction.
He has since collaborated with renowned brands such as BAO, Brompton, Rapha, Tom Dixon, and Zalando.
Today, Jun is the Creative Director of 1314FAMILYSTYLE, an agency specialising in creative direction, strategy, and production.
With a focus on authentic, culturally driven storytelling, the agency crafts compelling narratives that resonate across industries.
Giulio Mazzarini
Giulio Mazzarini is an Italian-born, British-educated creative professional with a diverse background in design and visual communication. Giulio graduated in Sociology from the University of Rome La Sapienza, where he first developed an understanding of the social dynamics that influence design. There, he studied Visual Communication under Oliviero Toscani, the legendary photographer and creative director behind Benetton's iconic campaigns.
Giulio’s passion for visual communication led him to earn a master’s degree in Design from Central St Martins College (UAL) in London. He has honed his skills working alongside renowned editorial and advertising photographers, working on large editorials and advertising campaigns.
Now based in London, working as a Creative Director at the design studio GEM, Giulio collaborates globally with top international magazines, brands and organisations, crafting compelling visual narratives. In addition to his professional work, Giulio is an Associate Professor at the University of the Arts London, and is invited to speak at universities and colleges around the world.
Book a course
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