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Creating Original and Effective Live Events

Creating Original and Effective Live Events

London College of Communication
Taught by
David Clement


Learn how to create original and effective live events. You will get the chance to respond to creative briefs and learn how to transform locations into compelling, inspiring environments. By the end of the course you will have developed your ideas in a focussed response and have a sound understanding of the role of the creative events designer.The sessions are fun, challenging, and enjoyable. Working individually and in small teams, agency-style, you'll learn how to challenge conventional thinking and identify new event formats and fresh approaches.

On day one you consider left and right brain thinking and the creative mind-set. You will be shown a number of typical corporate event briefs and learn how to ‘read between the lines’ to best interpret the information available. The group as a whole will then create an ‘instant’ response to an original brief.

On the second day you will present your ‘agency’ response to the brief and explain your approach to the rest of the group. You will also have the opportunity to review and discuss individual projects and experience.

Topics Covered

  • Understanding a client brief
  • Unconventional live events
  • Left brain vs. right brain thinking
  • The creative mind-set
  • Working as an individual vs. working in a creative team
  • Problem solving
  • Pitching a creative response

Course Outcomes
By the end of the course you should be able to:

  • Better understand and contribute to the creative response process
  • Develop new ways of thinking about a live event project
  • Explain the rationale behind your concepts with confidence

Who Should Attend
Those working in live events, marketing, PR, fundraising or brand management who wish to learn how creative teams work; or people working in marketing communications for businesses and other organisations looking for fresh approaches to problem-solving


Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Creative Thinking for Advertising, Social Media Marketing or Transmedia Storytelling.

Customised Training
We also offer bespoke live events courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

David Clement is a creative director specializing in the corporate sector of live events. He has worked for over 35 years, both freelance and with major agencies, designing and producing award-winning communication projects worldwide. He is just completing an e-book with a real-world perspective on Event Production: ‘The guy at the back with bad eyesight - who’d rather be in the bar’.

Available dates