skip to main content
Bag Design and Production

Bag Design and Production

London College of Fashion
Taught by
Ann Saunders


If you have thought of starting your own business, this exciting handbag design and production course will offer you an insight into the wonderful world of handbags. Under the expert guidance of your tutor you’ll be guided through creating a range of bags, with coordinating purses or wallets, from design concept to production.

Once confident in the basics of designing and researching, you’ll be given a variety of projects to work on involving designing bags for different lifestyles and occasions. Looking at various different case studies you’ll start to investigate the importance of critical paths as well as how to analyse and interpret future trends. You will start to consider more advanced shapes, styles and construction as well as the importance in matching these to your target audience. To add to your design range you’ll also produce mood and design boards as well as creating industry specification drawings to help communicate your collection effectively.  

During this course you’ll be guided on fabric selection, trims and fixtures. A trip out to visit key London Suppliers of hardware and leathers in included giving you an insider’s view of the London bag design community. You’ll also discuss the importance of branding and how best to brand your collection.

The course will be supported with lectures and discussions and there will be opportunity for peer presentations and group feedback. Each course will include a guest lecturer who is expert at a different aspect of the business. Details will be confirmed prior to each course

The course includes:

Trend research and preparing design/mood boards 
Identifying your customer base
Researching materials and their practicality, including leather alternatives, with reference to sustainability
Visiting leather/fabric and hardware suppliers in London
Sourcing and ethical business practices
Working drawings from initial concept to prototypes
Technical spec sheets and material specifications – including how to talk to Samplers
Looking at New Technologies and their impact and application to bags
Analysing collections for production and marketability
How to translate and evolve your collection season to season in line with your brand

This is a handbag design course, and does not involve bag making.

Feedback from students:

"The instructor of the course, Ms Ann Saunders, is very professional and experienced in handbag design. In a class with 11 students, she always made a lot of effort in leading each student to the right direction, and inspiring me so much. I would recommend her course to others."


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required. This course covers all content included in ‘Introduction to Handbag Design’ alongside more advanced techniques.

Please note: This course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

You may also by interested in:

Bag Design

Understanding Leather

Bag Making - Purses

Tutor Description

Ann Saunders is an accessories designer specialising in handbags; advising on trends in colour, shape, materials and finishes. She works with entrepreneurs, designers and manufactures creating product ranges. Ann trained in fashion and textile design. As a student, she was interested in printed design, colour and textures. She now runs her own accessories company and works extensively with product sourcing in Europe and China. She is a visiting lecturer at London College of Fashion teaching in both London, Dubai and Italy and has worked as a stylist and consultant on a number of television programmes. Ann Saunders' websites: Ann Saunders & Alice Foxx.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

Week 1:

  • Notebook and pen/pencil
  • Laptop/iPad/tablet

Week 2:

  • Magazine tears, photos and research materials
  • USB stick
  • Fabrics
  • A4/A3 sketchbook
  • 3 x A3 polyboards
  • Pen and pencil
  • Glue stick
  • Scalpel and blades
  • Laptop/iPad/tablet

As part of your research you will be required to do some printing. Students will be required to put a minimum of £2 on a printing account and pay by debit or credit card – the tutor will advise you during your course.

Available dates