Introduction to the Fashion Industry (16-18 Year Olds)
Love fashion? If you're interested in a career in fashion, but perhaps not in design, then this fashion course will introduce you to the many different disciplines and career choices. Through practical workshops, lectures and seminars you will explore the industry, understand the opportunities on offer, and what you need to do to get to where you want to be...
Taught by: Lucy London, Alison Lowe.
Love fashion? If you're interested in a career in fashion, but perhaps not in design, then this fashion course will introduce you to the many different disciplines and career choices.
Through practical workshops, lectures and seminars you will explore the industry, understand the opportunities on offer, and what you need to do to get to where you want to be.
The course includes:
- History of the fashion business
- Structure and current environment
- Styling and promotion
- The fashion calendar
- Fashion journalism
- Media and press
- Buying and merchandising
- Types of retailers
- Marketing and PR
- Sales and distribution
- Show production and event management
- Retail visits to undertake trend research
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling.
Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.
Alison Lowe is a serial entrepreneur with a successful background in profitable business growth, both through her own businesses and those she supports. Alison’s quick understanding and industry knowledge of what fashion brands really need is impressive and effective. She works with many exciting emerging fashion designers and established creative businesses in London today and provides a great insight into how PR, Marketing and Business Management can work as part of a holistic approach to a brand’s development.
Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notepad and pen