With the fast-paced nature of modern fashion production, trend forecasting has become a necessary tool to accurately predict the future needs and desires of consumers. It’s also a way to generate fresh ideas for fashion brands.
This trend forecasting course will provide you with the tools to research and spot trends, using a range of resources and visual imagery. Discover the importance of the production and retail calendars and understand how they impact trends. Explore the impact of lifestyle influences on fashion trends, from music to the arts, youth culture and social media. This online course will increase your awareness of trends, and their impact on the fashion industry as a whole, and you’ll hone the skills to spot them for yourself.
The course will include:
- The importance of fashion calendars and seasonal flow
- The impact of colour on design and marketing
- Influences outside of fashion: lifestyle & culture
- Street style, bloggers and fashion influencers
- Defining the consumer and brand appropriate trends
- An introduction to creating mood boards
- A strategic approach to fashion design using data
Why choose an LCF online learning short course?
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.
Please make sure you are available to participate in the live online chat sessions which are run to UK time. All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences. You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software. When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you. If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.
Louise Stuart Trainor is a trend forecaster with over eight years experience at companies such as: WGSN, Stylesight and Fashion Snoops. For the past 18 months, she has been working on a freelance basis, completing bespoke projects for trend forecasting companies, covering trade shows, writing trend articles and lecturing at London College of Fashion, UCA Epsom and Sheffield Hallam University. As an observer and analyst of cultural change, Louise has a proven track record in dissecting and connecting the strands of fashion, creativity, technology and consumer sentiment to create directional forecasting and brand strategy.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
In addition to the materials listed above, you will need:
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).
Further information on the online learning system requirements.