Starting Your Own Fashion Label Summer School

Toby Meadows, leader of Starting Your Own Fashion Label course

Toby Meadows, leader of Starting Your Own Fashion Label course

Sanjeev Davidson, global fashion consultant

Sanjeev Davidson, global fashion consultant

Fashion Business Creation courses - video

If you are committed to starting a fashion label, then this summer school will give you everything you need to be ready to launch. Through a combination of lectures, discussions, group exercises and one-to-one consultations you will critically explore your ideas, and be supported to create a viable business proposition...

Taught by: Sanjeev Davidson.

Description

If you are committed to starting a fashion label, then this summer school will give you everything you need to be ready to launch.

Through a combination of lectures, discussions, group exercises and one-to-one consultations you will critically explore your ideas, and be supported to create a viable business proposition. 

This three week starting a fashion label course is delivered by four industry experts who will give you the information you need to get your label started. The final part of the course will involve discussing, presenting and critiquing your ideas in a consultative way, culminating with a one-on-one consultancy session with global fashion consultants Toby Meadows and Sanjeev Davidson.

The small group size (only 12 places available) there will be time to answer all your questions and give you a clear idea of what you need to be thinking about, and the preparation and planning involved in making your business successful. 

Business overview (days 1 - 4 with Toby Meadows)

  • Advantages and disadvantages of being your own boss
  • Business structure
  • Industry structure
  • Practical aspects of running a fashion business
  • The supply chain

Market research & branding (days 5 - 7 with Sanjeev Davidson)

  • Trends and design
  • Product & image
  • Routes to market PR & marketing
  • Developing a brand
  • What is your brand DNA
  • Understanding your market
  • Brand positioning
  • Brand communication

Product development (days 8 - 9 with Clair George)

  • What are you producing and why?
  • Producing a code of conduct
  • Critical path management
  • Garment specification
  • Quality control
  • Production management
  • Understanding fibres & fabrics
  • Sourcing fabrics
  • Sourcing manufacturers
  • Factory assessment
  • Fit procedures
  • Sealing a garment
  • Pros and cons of overseas production
  • Factory terminology and terms & conditions

Buying & distribution (days 10 - 11 with Sue Dean)

  • The buyers' perspective
  • Competitive shopping
  • Buying strategies
  • Sales forecasting
  • Purchasing Budgets
  • Pricing Range planning
  • Stock Management
  • Margins
  • Negotiation

Business plan/concept presentation (days 12-15 with Sanjeev Davidson & Toby Meadows)

The last four days, (including one free day to prepare your presentations) will be about discussing, presenting and critiquing your ideas in a consultative way with guidance from both Toby Meadows and Sanjeev Davidson.

You will also receive a copy of Toby Meadows' book once on the course. 

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.





Tutor information

Sanjeev Davidson completed his MA at Central St Martins and began working as an art director at BBOY creating their brand identity and managing their multimedia production team.  He then moved onto graphic design for Pepe Jeans and Fox Racing, before designing for Ben Sherman. He spent four years as Head of Design and menswear collections at Firetrap, ensuring the brand values and image was the essence of all product areas, to increase product sales and market share. He has also been instrumental in shaping Firetraps brand image for UK and global markets. Sanjeev was then head hunted to Head of Design at Hackett, where he redefined their product development and range offer, to reposition the brand for international expansion and his contributions helped them to achieve the Queen's Award for Enterprise in International Trade 2012.  He is now combining consultancy for new businesses with lecturing at LCF. This has included delivering regular branding workshops in China and Argentina for business owners, and in the UK for international audiences.


Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
03/07/2017 - 21/07/2017Monday - Friday10:00 - 16:305 Days£1995Available High Holborn - WC1V Add to Basket