Starting Your Own Fashion Label Summer School

Toby Meadows, leader of Starting Your Own Fashion Label course

Toby Meadows, leader of Starting Your Own Fashion Label course

Sanjeev Davidson, global fashion consultant

Sanjeev Davidson, global fashion consultant

If you are committed to starting a fashion label, then this summer school will give you everything you need to be ready to launch. Through a combination of lectures, discussions, group exercises and one-to-one consultations you will critically explore your ideas, and be supported to create a viable business proposition...

Taught by: Toby Meadows, Sue Dean, Sanjeev Davidson, Kate Green.

Description

If you are committed to starting a fashion label, then this summer school will give you everything you need to be ready to launch.

Through a combination of lectures, discussions, group exercises and one-to-one consultations you will critically explore your ideas, and be supported to create a viable business proposition. 

This three week starting a fashion label course is delivered by four industry experts who will give you the information you need to get your label started. The final part of the course will involve discussing, presenting and critiquing your ideas in a consultative way, culminating with a one-on-one consultancy session with global fashion consultants Toby Meadows and Sanjeev Davidson.

The small group size (only 12 places available) there will be time to answer all your questions and give you a clear idea of what you need to be thinking about, and the preparation and planning involved in making your business successful. 

Business overview (days 1 - 4 with Toby Meadows)

  • Advantages and disadvantages of being your own boss
  • Business structure
  • Industry structure
  • Practical aspects of running a fashion business
  • The supply chain

Market research & branding (days 5 - 7 with Sanjeev Davidson)

  • Trends and design
  • Product & image
  • Routes to market PR & marketing
  • Developing a brand
  • What is your brand DNA
  • Understanding your market
  • Brand positioning
  • Brand communication

Product development (days 8 - 9 with Clair George)

  • What are you producing and why?
  • Producing a code of conduct
  • Critical path management
  • Garment specification
  • Quality control
  • Production management
  • Understanding fibres & fabrics
  • Sourcing fabrics
  • Sourcing manufacturers
  • Factory assessment
  • Fit procedures
  • Sealing a garment
  • Pros and cons of overseas production
  • Factory terminology and terms & conditions

Buying & distribution (days 10 - 11 with Sue Dean)

  • The buyers' perspective
  • Competitive shopping
  • Buying strategies
  • Sales forecasting
  • Purchasing Budgets
  • Pricing Range planning
  • Stock Management
  • Margins
  • Negotiation

Business plan/concept presentation (days 12-15 with Sanjeev Davidson & Toby Meadows)

The last four days, (including one free day to prepare your presentations) will be about discussing, presenting and critiquing your ideas in a consultative way with guidance from both Toby Meadows and Sanjeev Davidson.

You will also receive a copy of Toby Meadows' book once on the course. 

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.





Tutor information

Toby Meadows is the author of bestseller 'How to Set up & Run a Fashion Label'. He is the founder and director of Three's Company Creative Consultancy, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a director of the London based womenswear designer label Belle & Bunty. As well as consulting to many of small to medium size fashion enterprises, Toby has worked with some of the world's largest and most recognisable fashion business from Zara and Topshop to high end labels Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood. He currently acts as a consultant to the Centre for Fashion Enterprise working with the next generation of highly talented emerging designers.


Sue Dean has held senior roles in buying and merchandising in well-known fashion retailers such as Miss Selfridge before embarking upon a consulting career, specialising in brand strategy and international development. She has worked in many European countries, the Middle East and the Far East, whilst consulting for companies such as Arcadia, New Look, Marks and Spencer, Sainsburys, Debenhams, Tanner Krolle and Illum. Projects in the Middle East have taken her to Abu Dhabi, Dubai and Kuwait. She is a director of the award winning and exciting young fashion label, Elenany. Sue is an International Expert for UNIDO and a consultant to Istanbul Moda Academy.


Sanjeev Davidson completed his MA at Central St Martins and began working as an art director at BBOY creating their brand identity and managing their multimedia production team.  He then moved onto graphic design for Pepe Jeans and Fox Racing, before designing for Ben Sherman. He spent four years as Head of Design and menswear collections at Firetrap, ensuring the brand values and image was the essence of all product areas, to increase product sales and market share. He has also been instrumental in shaping Firetraps brand image for UK and global markets. Sanjeev was then head hunted to Head of Design at Hackett, where he redefined their product development and range offer, to reposition the brand for international expansion and his contributions helped them to achieve the Queen's Award for Enterprise in International Trade 2012.  He is now combining consultancy for new businesses with lecturing at LCF. This has included delivering regular branding workshops in China and Argentina for business owners, and in the UK for international audiences.


Kate Green is a freelance fashion advisory specialising in product development and production. Her career began at Paul Smith developing the catwalk collection for LFW and has subsequently brought her to work with Matthew Williamson, Theo Fennell, Matches Boutiques, Aquascutum and wholesale suppliers to Urban Outfitters. Consultancy projects to date have been diverse through the process; from providing assessment of design development structure, to launching an international wholesale collection, to design development and production for entire Catwalk Collections. Her current clients include a successful Scandinavian womenswear brand, a Brazilian streetwear label and a mens cycling apparel startup. She is also part of a Zurich based creative consultancy. Kate has worked closely with LCF on industry research projects in collaboration with NESTA, taught on the LCF 'Bootcamps' and as a visiting lecturer to MA students. Her focuses include sustainable sourcing, fashion startups and SMEs, and CRM across supply chains. 

Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.