Starting Your Own Fashion Label
This starting a fashion label short course will help with the preparation and planning involved in making your business successful
If you are committed to starting a fashion label, then this summer school will give you everything you need to be ready to launch. Through a combination of lectures, discussions, group exercises and one-to-one consultations you will critically explore your ideas, and be supported to create a viable business proposition...
Taught by: Sanjeev Davidson, Toby Meadows.
If you are committed to starting a fashion label, then this summer school will give you everything you need to be ready to launch.
Through a combination of lectures, discussions, group exercises and one-to-one consultations you will critically explore your ideas, and be supported to create a viable business proposition.
This three week starting a fashion label course is delivered by four industry experts who will give you the information you need to get your label started. The final part of the course will involve discussing, presenting and critiquing your ideas in a consultative way, culminating with a one-on-one consultancy session with global fashion consultants Toby Meadows and Sanjeev Davidson.
The small group size (only 12 places available) there will be time to answer all your questions and give you a clear idea of what you need to be thinking about, and the preparation and planning involved in making your business successful.
Business overview (days 1 - 4 with Toby Meadows)
Market research & branding (days 5 - 7 with Sanjeev Davidson)
Product development (days 8 - 9 with Clair George)
Online Marketing Strategies (days 10-11 with Paul McGregor)
Business plan/concept presentation (days 12-15 with Sanjeev Davidson & Toby Meadows)
The last four days, (including one free day to prepare your presentations) will be about discussing, presenting and critiquing your ideas in a consultative way with guidance from both Toby Meadows and Sanjeev Davidson.You will also receive a copy of Toby Meadows' book once on the course.
Level:Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Sanjeev Davidson completed his MA at Central St Martins and began working as an art director at BBOY creating their brand identity and managing their multimedia production team. He then moved onto graphic design for Pepe Jeans and Fox Racing, before designing for Ben Sherman. He spent four years as Head of Design and menswear collections at Firetrap, ensuring the brand values and image was the essence of all product areas, to increase product sales and market share. He has also been instrumental in shaping Firetraps brand image for UK and global markets. Sanjeev was then head hunted to Head of Design at Hackett, where he redefined their product development and range offer, to reposition the brand for international expansion and his contributions helped them to achieve the Queen's Award for Enterprise in International Trade 2012. He is now combining consultancy for new businesses with lecturing at LCF. This has included delivering regular branding workshops in China and Argentina for business owners, and in the UK for international audiences.
Toby Meadows is the author of bestseller 'How to Set up & Run a Fashion Label'. He is the founder and director of Three's Company Creative Consultancy, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a director of the London based womenswear designer label Belle & Bunty. As well as consulting to many of small to medium size fashion enterprises, Toby has worked with some of the world's largest and most recognisable fashion business from Zara and Topshop to high end labels Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood. He currently acts as a consultant to the Centre for Fashion Enterprise working with the next generation of highly talented emerging designers.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class: