Essential Guide to the Fashion Business Short Course
Course description
Course overview
The Essential Guide to the Fashion Business is a comprehensive course that provides an in-depth overview of the fashion industry. Join us to explore the key players within the fashion industry and their operations.
Learn about how trends develop, manufacturing options, fashion marketing and fashion retailing, all reinforced with practical case studies and examples within the fashion and retail industry.
This course provides the opportunity to connect with fellow students and build valuable industry connections. You can also benefit from feedback on your ideas and receive guidance on various aspects of building a brand.
This course is available both on campus or online.
Who this course is for
This course is ideal for individuals seeking a career change or looking to launch their own fashion label, or those with a genuine interest in the industry who wish to gain a deeper understanding of how it works. No prior experience is necessary to partake in this course.
The course provides an excellent opportunity for non-fashion professionals to gain knowledge to kick start their career or business in the fashion world.
Key information
Topics covered
- A history of fashion business structure and where it is now
- A look at how fashion is designed and developed
- Different types of retailers
- Buying and manufacturing methods
- Marketing and PR
- The career and business opportunities available in the industry
Learning outcomes
- An understanding of the evolution of the fashion business, from historical structures to contemporary trends
- The design and development process
- The retail landscape, exploring different types of retailers and their strategies
- Buying and manufacturing methods
- Marketing and PR and effective strategies for reaching your target audience
- Discover potential career paths and explore the feasibility of starting your own fashion brand
- Brand building, target audience analysis, sustainability and creating a unique selling proposition (USP)
- Digital badge and certificate of attendance
Materials
On campus
- Notebook and pen
- Laptop/ iPad/ tablet
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Toby Meadows
Toby Meadows is the international best selling author of 'How to Set up & Run a Fashion Label' currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad. As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.
Stephanie Firth
With over 25 years in the fashion industry Stephanie has worked across Design, Buying, Product Development, Licensing and Sourcing. Working globally within brands and as a consultant & mentor to Start-Ups to help shape, give strategy, expand ranges and grow businesses. Brands include: Jigsaw, Burberry, Firetrap, Speedo, White Stuff, Elle, Ted Baker, Kurt Geiger, Kat Maconie, Away That Day swim. Specialising in Men's, Women's, multi product licensing Kids/Lingerie/Nightwear (kids and ladies)/Beauty/IndulgentBathing/Watches/Jewellery/Luggage/Cosmetics/Gifting/Stationery/ Fragrance/Candles & Diffusers/Bedding/Home.Book a course
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