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Fashion Social Media Short Course

Course description

Whether you’re starting a brand, entering the world of fashion PR and marketing, or simply need to supercharge your industry profile, social media marketing is an indispensable skill in the world of fashion.

In this course you will learn about the fundamentals social media marketing in the context of the fashion industry and how to execute social media campaigns, covering how to build online presence, optimise social channels for SEO, work with influencers, analyse social media data and network online.

Who should take this course

This course is for fashion creatives, designers or marketers who want to boost their personal or business digital presence. You should come with a basic understanding of Twitter, Facebook, Pinterest, Instagram and YouTube. Ideally, you will have already set up accounts across these five platforms.

Level: Beginners

Please note: This course is for students aged 18 and older.

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean
  • New methodologies will be explained or demonstrated
  • We also offer learning resources for you to access outside of the classroom

All our on campus courses include:

  • Networking opportunities and the chance to share ideas with students from across the globe
  • Access to the technology and materials relevant to your discipline
  • Access to our college shops for any materials you might need
  • The chance to ask questions to your tutor in real time
  • Feedback and critique on your assignments
  • The opportunity to experience the many sights of London on your down time

All our online short courses include:

  • Live and interactive online lessons with classmates from around the world
  • The same course content and learning outcomes as our face to face courses 
  • Lesson recordings, for review, so you never have to miss a class 
  • Access to the virtual learning environment with course content 
  • Forums for support
  • 2 weeks online access to the recordings of the live classroom sessions
  • The opportunity to ask questions to your tutor in real time 

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to compliment your CV

Available dates

It can take a few moments for our course dates to load - if there are no available dates, please contact our customer service team who will help you find a course or email you when new dates become available.
Make an enquiry or call us on 0207 514 7015.

Details

Topics covered on the course
Learn how to:
• Compile a social media strategy
• Execute successful paid campaigns and measure your success using analytics
• Master social storytelling and create engaging content and viral videos
• Supercharge your online profile
• Get to grips with SEO and network in the digital world like a pro
• Discover how bloggers, publications and brands use affiliate marketing to monetise their social presence and generate sales

Additional topics covered include:

  • Paid social media marketing
  • SEO
  • Reporting
  • Influencer and affiliate marketing
  • Digital networking
  • Online brand-building.



Materials

On campus materials

Please bring with you to the session:
• Mobile phone
• Camera (optional)
• Notebook and pen

Online short course materials

To take part in the online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net
  • Notebook and pen
Meet the Tutor:

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This short course will teach you everything about social media marketing in a fashion context, using up-to-the-minute brand and magazine case studies to enable you to master Facebook Live, Instagram Stories, and everything in between, with the expertise of a social media editor.

£
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