Master Fashion Social Media

Whether you’re starting a brand, entering the world of fashion PR and marketing, or simply need to supercharge your industry profile, social media marketing is an indispensable skill in the world of fashion. Perfect for budding fashion journalists, designers, PRs or marketers, this course will teach you everything about social media marketing in a fashion context, using up-to-the-minute brand and magazine case studies to enable you to master Facebook Live, Instagram Stories, and everything in between, with the expertise of a social media editor...

Taught by: Natalie Hughes.

Description

Whether you’re starting a brand, entering the world of fashion PR and marketing, or simply need to supercharge your industry profile, social media marketing is an indispensable skill in the world of fashion. Perfect for budding fashion journalists, designers, PRs or marketers, this course will teach you everything about social media marketing in a fashion context, using up-to-the-minute brand and magazine case studies to enable you to master Facebook Live, Instagram Stories, and everything in between, with the expertise of a social media editor.

Topics covered
Learn how to:
•    compile a winning social media strategy
•    execute successful paid campaigns and measure your success using analytics
•    master social storytelling and create engaging content and viral videos
•    supercharge your online profile
•    get to grips with SEO and network in the digital world like a pro
•    discover how bloggers, publications and brands use affiliate marketing to monetise their social presence and generate sales
•    social media content strategy and creation, paid social marketing, SEO, reporting, influencer and affiliate marketing, digital networking and online brand-building.

Outcomes
You will glean expert social media marketing skills that will benefit your personal and / or business brand and make your CV stand out in a crowded fashion marketplace. Students will learn how to execute winning social media campaigns, boost their online presence, optimise social channels for SEO, work with influencers, analyse social media data and network online.

Who should take this course
This course is for fashion creatives, designers or marketers who want to boost their personal or business digital presence.

Level
Beginners

Entry requirements
You should come with a basic understanding of Twitter, Facebook, Pinterest, Instagram and YouTube. Ideally you will have already set up accounts across these five platforms.




Please note: This course is for students aged 18 and older

Tutor information

Natalie Hughes works as the Founding Director of fashion social media agency The Fashion Digital, Features Editor for MATCHESFASHION.COM, and freelance journalist for the likes of GLAMOUR, Refinery29.com and Emirates Woman. In her decade-long career in the fashion industry she has helped shaped the social media identities of luxury brands including Christian Louboutin and NET-A-PORTER.COM, and created digital content for Sophie Hulme, Harvey Nichols, Rupert Sanderson and more. She also works as a trainer for the PRCA and has taught on social media in previous years at Central Saint Martins.

Materials

Please bring with you to the session:
•    mobile phone
•    camera (optional)
•    notebook and pen.



Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
05/10/2017 - 07/12/2017Thursdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket