Fashion Marketing (Online)

Online courses occur as 1.5 hour live sessions, during which time you will interact with your tutor, classmates and course content using in-built audio and video chat, instant messaging and the virtual work display area.

Find out more about Online Courses and watch our YouTube Video

Fashion marketing is an integral and essential part of the Fashion Business. The domestic marketplace is ever changing and understanding consumers, products and markets can be multifaceted. This introductory course helps the student to understand the concepts within the fashion marketing industry and how and why fashion marketing has evolved over the years as a key ingredient of the fashion business industry...

Taught by: Jennifer Williams-Baffoe.

Description

Fashion marketing is an integral and essential part of the Fashion Business. The domestic marketplace is ever changing and understanding consumers, products and markets can be multifaceted. This introductory course helps the student to understand the concepts within the fashion marketing industry and how and why fashion marketing has evolved over the years as a key ingredient of the fashion business industry. On this course students will learn how to understand the fashion brand logic, the definition of brands, consumer target markets, how clothes reach target consumers, why fashion are trends important, and why fashion marketing is so crucial to the fashion industry.


Topics include

  • Researching trends - how and why we do this
  • Profiling customers and consumers
  • Building brand recognition
  • Brand positioning and USPs
  • Planning a fashion marketing mix
  • The psychology of fashion marketing communication
  • Visual merchandising
  • Press and PR: endorsements, sponsorship, and promotion
  • New media marketing and the future of Fashion Marketing

Outcomes
By the end of the course you will

  • Understand the pivotal role Fashion Marketing plays within the Fashion industry
  • Know how to promote different brands with different market positioning
  • Learn how to recognise USPs, develop them, and build up a recognisable Fashion brand
  • Have developed an understanding of the developing nature of Fashion Marketing and the newest industry developments
  • Produce a presentation on marketing a fashion product or a set of fashion related products, and presented it to the class


Who is Fashion Marketing (Online) for
This course will provide useful and industry-relevant information to anyone in, or aspiring to be in, the Fashion industry. You might be a Buyer, Merchandiser, Designer, or a Brand Manager or Marketer, or perhaps you are a current student or recent graduate who wants to learn more about this essential part of the Fashion Industry
Please note: This course is for students aged 18 and older


Why choose a CSM Online Short Course
Our online learning short courses allow you to experience Central Saint Martins wherever you are in the world. Additionally all CSM Online Short Courses include


  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • CSM Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here

Tutor information

Jennifer Williams-Baffoe is an international fashion and creative industry business consultant and has worked for many organisations such as The Fashion and Textiles Museum, The British Fashion Council and The British Apparel and Textile Confederation. Jennifer is a short course tutor at Central Saint Martins and The London College of Fashion and is the author of The British Fashion Councils Designer Manufacturer Handbook. Jennifer is also a consultant for the United Nations on their Ethical Fashion Initiative Project




Materials

Please bring with you to the first session: 

  • Pen and paper to take notes

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
02/11/2017 - 07/12/2017Thursday18:30 - 20:006 Weeks£450Available Online Add to Basket
17/01/2018 - 21/02/2018Wednesday17:00 - 18:306 Weeks£450Available Online Add to Basket