Graphic Design - Concept Development

You’ll respond to a variety of challenging projects, within a professional context, to put your skills in practice and create work that stands out from the crowd. Through group and one-to-one discussions, you'll learn how to evaluate work and strengthen your expertise...

Taught by: Andrew Holmes.

Description

You’ll respond to a variety of challenging projects, within a professional context, to put your skills in practice and create work that stands out from the crowd. Through group and one-to-one discussions, you'll learn how to evaluate work and strengthen your expertise. You will build your practice further, building confidence in your approach whilst responding to projects with a client focus. With guidance from a practicing design professional, you'll be encouraged to push your concepts further and take risks to develop a personal voice and style. References to the world of art, design and visual communication will provide you with clear guidance to help your projects, as your ideas develop. An off-site field trip or talk from an in industry speaker will also be included to inform your research. You’ll use simple drawing and rough work as a means to generate and express ideas quickly. You’ll also be encouraged to experiment with photography, collage and illustration in the process. Computer use is optional on this course. No tuition in software is given; however, you will be advised about design software, and which programs would be appropriate to finalise ideas. Lateral thinking and the creation of a portfolio of design work are the goal. The pace and workload will require commitment. To receive the maximum benefit from the course, where possible, students should allow time to work on their projects between classes.

Topics Covered:

  • Typography
  • Branding
  • Publishing
  • Advertising
  • Film
  • Concept Development
  • Use of Colour and Type
  • Logo Design
  • Layout
  • Image Editing
  • Presentation

Course Outcomes
You will be more confident about responding to real-life graphic design briefs and will improve your decision making process. You will increase your ability to present ideas and concepts effectively. You can also make a full colour A2 poster of your artwork and leave with strong projects for your design portfolio that will show your visual thinking, individuality and skills.

Who Should Attend
If you’re passionate about graphic design this course is for you. This course is suitable for those with a curiosity to learn more about the graphic arts. Maybe you're working in industry with little or no formal design training and want to develop your creativity and confidence? Perhaps you’re considering a career change? Or applying for further studies including degree courses in Graphic Design or Advertising? Or, maybe you have completed Graphic Design - Creative Process?

Course Level
Intermediate

View PDF to explore progression: Graphic Design: Your Journey [954kb]



Please Note – At the end of each course students will be given the opportunity to print their artwork. We will advise students when the work is ready for collection from the college, which should be no more than 1 - 2 weeks following the completion of the course. Work will then be kept for no longer than one month. Please note that we are unable to arrange for the delivery of your work, but would be very happy to prepare this ready for collection should you wish to arrange for a courier.


Tutor information

Andrew Holmes has been an Art Director & Project Manager in design, music and fashion for over 15 years; specialising in taking projects through full lifecycles of production, from concept to completion.

Andrew has a track record of working internationally, and has planned record releases, books and events, including European product launches and exhibitions.

Clients past and present include Somerset House, DC Shoes, Booth Clibborn Editions, Silas and Maria Ltd. Mo Wax, Polygram and XL Recordings.


Materials

Please bring the following materials with you on the first day:

  • Sketch/note book

  • Basic drawing equipment: a selection of pencils and coloured mark making materials

  • Scalpel/scissors

  • Ruler

Other equipment useful but not essential throughout the course:

  • Pritt Stick

  • Camera

  • Masking tape

  • Magazines of choice; for collage work

Students may wish to bring a laptop or tablet to work on during the course.?

Please note that most materials needed for the short courses are available at the Chelsea College of Arts' Art Shop. Please contact the Art Shop directly for opening hours and availability.



Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
11/11/2017 - 09/12/2017Saturdays10:00 - 16:005 Days£665Available Atterbury St - SW1P Add to Basket
10/02/2018 - 10/03/2018Saturdays10:00 - 16:005 Days£665Available Atterbury St - SW1P Add to Basket
02/07/2018 - 06/07/2018Monday - Friday10:00 - 16:005 Days£665Available Atterbury St - SW1P Add to Basket
10/09/2018 - 14/09/2018Monday - Friday10:00 - 16:005 Days£665Available Atterbury St - SW1P Add to Basket