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Practical Public Relations

Practical Public Relations

London College of Communication
Taught by
Ruth Butah, A respected industry expert


This 2 day workshop will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.

Topics Covered

  • Fundamentals of public relations
  • Identifying stakeholders
  • PR planning
  • PR tactics
  • Liaising with the media
  • What journalists want
  • Writing a news release
  • The relevance of Social Media

Course Outcomes
By the end of this course you should be able to:

  • Put together a simple PR plan
  • Understand the basic principles of public relations
  • Understand how PR contributes to organisational success

Who Should Attend
Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.


Follow Up Courses
After you have completed this course you may want to try one of our Digital Marketing Course.

Tutor Description

Ruth Butah is an Associate Lecturer on the Communications and Media programme at London College of Communication, teaching on first and second year undergraduate courses in Public Relations and Media Communications.

Ruth is passionate about education and brings her industry experience to the courses at LCC. She's worked with some of the biggest names in fashion including Puma, adidas, Barbour, Chopard and Juicy Couture.

At Dolce and Gabbana Ruth held the role of celebrity endorsements and PR Manager.

Most recently she has been providing her PR and marketing communication experience to a luxury boutique hotel chain in London.

This course will be taught by a respected industry expert.

Available dates