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Practical Public Relations

Practical Public Relations

London College of Communication
Taught by
Ann Mealor, Ashley Gibbins


This 2 day workshop will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.

Topics Covered

  • Fundamentals of public relations
  • Identifying stakeholders
  • PR planning
  • PR tactics
  • Liaising with the media
  • What journalists want
  • Writing a news release
  • The relevance of Social Media

Course Outcomes
By the end of this course you should be able to:

  • Put together a simple PR plan
  • Understand the basic principles of public relations
  • Understand how PR contributes to organisational success

Who Should Attend
Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.


Follow Up Courses
After you have completed this course you may want to try one of our Digital Marketing Course.

Tutor Description

Ann began her career in local government PR and advanced to Head of Communications at the London Borough of Tower Hamlets before joining the Institute of Public Relations in 1997.

As the Institute’s Head of Public Relations and Deputy Director General she supported the development of the Institute from a small, almost ‘family’ run organisation through to it achieving Chartered status in 2005.

Ann spent the last 18 months of her career with the Chartered Institute of Public Relations (CIPR) acting as its Director General and first Chief Executive.  She then left to become Chief Executive of public relations consultancy, WilliamJack Communications.

Ann is an Associate Lecturer in Public Relations at the University of the Arts, London.  She is a Fellow of the CIPR, and an Accredited Practitioner.  She has a degree in English and Postgraduate Diplomas in Marketing, Crisis Communications and Internal Communications. She also a Board Director of the National Register of Public Service Interpreters and advises on communication matters.

Ashley Gibbins is Managing Director of PR consultancy WilliamJack Communications and Chief Executive of the International Travel Writers Alliance, the world’s largest association of professional travel journalists.

During a career in publications he has led the marketing and communications teams for the Commission for the New Towns and for the London Boroughs’ of Tower Hamlets, Enfield and Barnet.

Ashley is an Associate Lecturer in Public Relations at the University of the Arts, London. He is a Fellow of the Chartered Institute of Public Relations and a Member of the Chartered Institute of Journalists.

Available dates