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Practical Public Relations

Practical Public Relations

London College of Communication
Taught by
Ron Finlay


This 2 day workshop will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR. Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.

Topics Covered

  • Fundamentals of public relations
  • Identifying stakeholders
  • PR planning
  • PR tactics
  • Liaising with the media
  • What journalists want
  • Writing a news release
  • The relevance of Social Media

Course Outcomes
By the end of this course you should be able to:

  • Put together a simple PR plan
  • Understand the basic principles of public relations
  • Understand how PR contributes to organisational success

Who Should Attend
Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.


Follow Up Courses
After you have completed this course you may want to try one of our Digital Marketing Course.

Tutor Description

Ron Finlay has more than 30 years of experience in communications and was formerly chief executive of Fishburn Hedges, a top ten PR agency. He founded Ron Finlay Communications in 2010 and his work spans business and financial services, and the health, environment and charity sectors.

Ron’s writing and editing output ranges from annual reviews, corporate brochures and strategy documents to marketing and promotional literature, newspaper and magazine articles, web copy and social media posts.

Ron is a member of the Chartered Institute of Public Relations and the Chartered Institute of Marketing, and a Fellow of the Royal Society of Arts. He is also an accredited trainer for the Media Trust.

Available dates