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This course is perfect for beginners looking to quickly gain insight into the new wave of fashion marketing and fashion PR techniques for 2020, and how fashion brands are evolving into lifestyle communities and using their identity to build loyal customers and ensure 'peer to peer' sales in a digital age. You will learn practical skills and techniques from an industry professional, and gain the confidence to use them in your business.
In each session you will learn new marketing skills and will study with likeminded people from around the world. You will receive feedback on your practical assignment work from your tutor, and this will help you develop your skills and challenge you to push your boundaries.
The course covers a full range of fashion marketing and PR skills, including how to analyse and research your customer, how to plan marketing and PR campaigns, how to master digital tools and language, how to identify and satisfy consumer desires, how to create meaningful content that resonates, and how to create and use media packs for use with journalists, celebrities and influencers.
This course is ideal if you are looking to take on new marketing and PR responsibilities in your existing role, or if you have a project or passion that you want to develop as a business opportunity. By the end of this course you will have a deeper understanding of the PR and fashion industry, and step by step processes and techniques which you can apply in your business.
By the end of the course you will have an understanding of;
Who is Fashion Marketing and PR (Online Short Course) for?
This course is ideal for a creative individual who wants to gain an insight into how the fashion industry uses both marketing and PR to drive sales and increase brands awareness. You may work for a marketing or PR organisation, or you may be considering starting your own fashion brand and looking to learn how fashion marketing and PR techniques can drive your business.
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
In addition to the materials listed above, you will need:
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).