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Digital Design

Digital Design

London College of Communication
Taught by
Rafa Prada, Tommaso Lanza, A respected industry expert


What does disruption mean for the communication, graphic, spatial and product design industries?

Taught by expertise the latest digital trend this course will introduce you to the idea of Digital as a medium in which to create solutions to your design challenges while enabling you to see the bigger picture - how value is created in the digital world.

This hands-on course has been designed to help guide you through a digital design project, from brief to delivery, using practical examples of Agile processes, Ideation, User Experience and code, no matter if your output is screen-based or not.

You will gain insights beyond just coding. This course will focus on teaching you how to apply design concepts and reveal current trends in digital design for those seeking to work within the digital space.

The course is perfect for you if you have industry experience in graphic, interior, product, theatre or an other design area, and want to approach digital projects with greater confidence.

By the end of the course you should be able to:

  • Understand all the steps of the process behind a digital-based project
  • Have the confidence to scope and propose digital solutions for your clients' needs
  • Utilise technology-led ideas to create digital outputs on your projects
  • Design engaging 'digital-first' solutions from start to end

At the end of the week you'll have the chance to propose digital solutions applying what you've learned by rapidly prototyping a design response to a project brief. You will also have the tools and understanding of how a digital project runs so you can confidently join digital teams.

Course Content
Day 1 - Overview and Analysis - Rewind

  • Presentations and overview of the course
  • Walking backwards, from finished Digital Product back to initial idea

Day 2 - The Beginnings. User Experience and Research - Concept and Brainstorm

  • Fundamentals of Lean UX design and Design Thinking
  • Ideation, Wireframing, Sketching (pen and paper) use interfaces
  • User research techniques and how to choose the right ones for your project
  • How to create: data walls, personas and user journeys (workshop)

Day 3 - Processes

  • What is Agile?
  • Scrum vs Kanban
  • Approaching digital product development and Management tools
  • Planning, Sprints, Showcase and Retrospective (workshop)

Day 4 - Production: from Brand to Technical implementation

  • Working with developers. Collaboration tool (github, etc.)
  • 'Websites are applications'
  • Modern Workflows: CMS/DB, responsive design, asset delivery etc.
  • React/Redux: what's all this stuff?
  • Debug and hacking (workshop)

Day 5 - Design delightful interactions

  • Interaction design principles
  • Multi platform technologies in the browser (3D, WebRTC etc.)
  • Physical computing and web technologies
  • Designing for dynamic identities
  • Screen is not Print
  • Sensor fusion. Complementary data and tools from mobile devices (workshop)

By the end of the course you should be able to;

  • Understand what makes a project digital-led
  • Understand the technology and know where and how to apply it
  • Be aware of the developments in the design sectors
  • Identify/assign job roles and responsibilities
  • Feed into the creative process of the design lifecycle of digital projects
  • Plan, analyse and use your design research
  • Design delightful products that people want to use
  • Design with consideration for the requirements of different formats

Intermediate: you should have some prior design experience, but you do not need to have any previous digital experience.

You may be:

  • In a senior design position and responsible for recruiting new staff and managing a digital design budget
  • A designer working with developers
  • Returning to work after a break
  • A freelancer seeking opportunities and networks
  • A designer looking to move to digital projects
  • In a project of delivery management role

Follow Up Courses
Our Digital Skills training courses are ideal if you started out in the pre-digital era - broaden your knowledge, employability skills and digital literacy for the digital economy.

Tutor Description

Rafa Prada is a user-centered designer and founder of MADE ABROAD. His work lies in the intersection of art, design and technology, specialising in digital and editorial products. Currently crew member of Energized Work, he also works on projects for social, cultural and creative enterprises.

Previous clients include Levi Strauss & Co, Nottingham Contemporary, RAF Museum and Alastair Marriott (ROH).

Tommaso Lanza is a product designer, creative technologist and a founding partner at The Workers, a digital product design and prototyping studio creating delightful products and experiences for commercial clients, creative agencies and cultural institutions. Clients include Google, Tate Modern and Tate Britain, BBC, Hauser and Wirth, IDEO and many others. He holds a Design Interactions MA from the Royal College of Art since 2009, after which he started The Workers with fellow alumnus Ross Cairns to pursue a joint interest in designing groundbreaking digital experiences.

This course will be taught by a respected industry expert.

Available dates