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What makes for good marketing? How can we understand what goes on in peoples minds that affect their purchasing habits? How can we influence peoples purchase decisions? The answer is neuromarketing, the study of consumer psychology to understand customer behaviour in relation to marketing.
Understanding the relationship between psychology and marketing and customer behaviour is imperative in making marketing campaigns successful - especially if you want to see results and maximise Return on Investment (ROI). It is very easy to spend thousands on ads and campaigns without seeing any effect on revenue. The wrong content to the wrong target population makes for a whole lot of wasted of money. This marketing psychology course will teach you how to develop a successful digital marketing strategy.
This four-week course is taught through weekly online classes where you will engage in discussions with other students about marketing consumer psychology and be able to ask your tutor any questions you have. You will also be set tasks each week, finally creating your own six-month strategy and campaign.
Learning the basis of digital psychology and persuasion will enable you to create better content for marketing in whichever field you work. By the end of this course you will have the toolkit you need to be able to better promote your business or organisation online.
Who is Consumer Psychology for Digital Marketing Online Short Course for?
This course is for anyone interested in marketing and wanting to learn how to successfully use it in a professional environment. You may be a marketer, an entrepreneur or anyone in a digital profession related to sales, marketing or business development. Or maybe you are curious about consumer psychology and want to learn more about marketing before studying it at degree level.
By the end of the course you will have;
Clear, easy to understand lessons:
Live interactive classrooms:
A certificate of completion:
All our online short courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online short course materials
To take part in the Online sessions you will need:
Please bring for the first session:
In this online short course, you will gain valuable insight into consumer psychology for digital marketing. You will gain practical skills related to neuromarketing in order to create the best marketing for your customer.