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Business Start Up For Creatives (Online Short Course)

Business Start Up For Creatives (Online Short Course)

Central Saint Martins
Taught by
Julia Goga-Cooke


If you have creative skills and ideas that could create value for customers, or you dream of the freedom and independence that comes from running your own small business, then this course will help you develop a realistic plan based on the value that your unique talents can create.

The course is designed with creative professionals in mind, and Julia Goga-Cooke has helped over 30 creative businesses get off the ground through her start-up accelerator programmes, as well as running a fashion incubator programme. She will help you think through the risks and the challenges you are likely to face, so that you can make informed decisions about your business plan.

The course will lead you through the intersection of the lean startup and design thinking, focused on creative industries, and by the end of the course you will have tested and validated business concept, and have practiced pitching your concept to others.

Course Level

This is a course for anyone interested in starting a business. You will probably be an expert in your field of work, but may be new to entrepreneurship.

Course Schedule

Week 1 – You as a Founder

Discuss the key roles of the founder, and use tools to discover and discuss your abilities and competencies, and the founder role that will suit you best.

Week 2 – Your Offer and Value

Develop your core value proposition, evaluate it for clarity, and discuss how to validate demand for your idea.

Week 3 – Your Market

Learn how to realistically define your market, and how to plan a phased approach to market entry.

Week 4 – Your Target Customer

Develop personas for your customers, to uncover their needs and design a more tailored proposition.

Week 5 – Your Resources and Money

Learn how to properly cost your plans, estimate the resources required to reach key business milestones, set prices, prepare cashflow forecasts, and look at sources of funding to support your business.

Week 6– How to Pitch

This session covers the essential elements of a business pitch, and how to tailor your presentation to different audiences.

This course can be delivered in two forms, both over a 3 and 6 week duration. Both course durations cover the same content; two 6 week (1 hour 30 minute) lessons are delivered per 3 week (3 hour 15 minute) lesson, condensing 2 weeks content into a single lesson.

Course Outcomes

By the end of the course, you will have discussed and evaluated all the core elements of your business plan, and will have a received extensive feedback on your business ideas. You will have a more clearly defined value proposition, which is based on a better understanding of your customers needs, and your strengths as a founder, and you will be ready to take your idea forward, and pitch to customers and potential funders.

Who Should Attend

Anyone who is interested in starting a creative business, or who has recently started out.

Why choose a CSM Online Learning Short Course?

Our online learning short courses allow you to experience Central Saint Martins wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.

Online Learning:

Please make sure you are available to participate in the live online chat sessions which are run to UK time.

All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, PowerPoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.

You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.

Please note: This course is for students aged 18 and older

Tutor Description

Dr. Julia Goga-Cooke is an academic, journalist, innovation network architect and entrepreneur. She specialises in creating collaborative networks for innovation, and helping companies create capabilities to innovate.  Julia is based in London and is Chief Creative Director of Gconsultancy. Julia's approach to innovation combines Forecasting with Design Thinking and Storytelling for success. She publishes a weekly zine Inspire to Innovate , and blogs at Gnews. She has a Ph.D in linguistics and is alum of CSM, LBS,, MIT COINS.


None, but you must be able to commit at least 2-3 hours per week for homework each week, in addition to lesson time.

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.