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Pitching and Producing Online Video Content (Online Short Course)

Pitching and Producing Online Video Content (Online Short Course)

London College of Communication
Taught by
Abdul Rufai


Have you ever wondered how Dove #ChooseBeautiful or Nike Women’s #BetterForIt video content have gone viral? This course will show you how to plan and produce videos that will form part of a sharable brand story. By the end of the course you will have a thorough understanding of the tools and assets needed to pitch to a potential client, this includes treatment development, advert and viral video analysis, storyboarding, basic storytelling structures. Through lectures and practical exercises, you will learn about storytelling structures, treatment development and researching your idea, shooting styles, storyboarding/animatics and delivering your final concept and pitch. The course will be useful for filmmakers looking to move into this 'in-demand' area, and account managers or marketing coordinators with responsibility for commissioning online content. It’s also ideal for individuals seeking to promote their own business using online video. By the end of the course you will be ready to approach clients and briefs with well-constructed ideas and proposals and the ability to pitch and present them professionally.

Topics Covered

  • Writing and understanding briefs and outlining client needs professionally 
  • Thinking in budgets. Analysis of current forms of online content 
  • Basic storytelling techniques and narrative structures 
  • Presenting your video concept using storyboards, presentations and/or animatics, mood boards and treatments 
  • Analysis and Feedback delivery 
  • Networking and your own online presence

Course Outcomes

By the end of this course you should be able to:

  • Write and interpret briefs, work with client needs 
  • Design and deliver a project treatment and budget
  • Present your video concepts using tools including storyboards, mood boards PowerPoint and animatics. 
  • Deliver and respond to feedback 

Who Should Attend 

Filmmakers looking to move into this 'in-demand' area. Account managers or marketing coordinators with responsibility for commissioning online content. Individuals wanting to promote themselves or a business online using video content. 


Beginner / Intermediate. Experience of video editing and shooting is helpful but not essential (you can present your ideas using PowerPoint or other presentation software). Please note that this course is not suitable for those who want to learn how to shoot and edit video (see below for these options). 

Follow Up Courses

Those wanting to learn more about the technical aspects of video production may want to consider our DSLR Filmmaking, Adobe Premiere Pro Video Editing: Beginners and Film School in a Week courses. A thorough overview of planning an online marketing campaign is provided by the Digital Marketing Strategy Intensive course.

Customised Training

We also offer bespoke video editing courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Abdul Rufai is film maker specialised in the art of cinematography, working with clients such as Paul Smith, VOGUE, i-D Magazine, NOWNESS and others.

Educated at the Arts University of Bournemouth, under the training and tutelage of Witold Stok(BSC)

He is also an educator. Having worked with the Prince's Trust, BBC Blast, Eventful Workshops, The Accra Street Academy and now as an Associate Lecturer at London College of Communications | University of the Arts London

His longest working relationship has been with director/fashion photographer George Harvey.

Mentored by Simon Foxton, his research interests and self made work focuses and revolves around the idea of cultural - political norms and subverting those ideas, as well as; focusing stories and narratives on sexuality and QTIPOC (Queer, Trans, Intersex People of Colour) folk and centring those narratives.

Please view more of his work from the links provided.

Available dates