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Producing Online Video Content

Producing Online Video Content

London College of Communication
Taught by
Abdul Rufai, Hana Jay Klokner


Have you ever wondered how Dove #ChooseBeautiful or Nike Womens #BetterForIt video content have gone viral? This course will prepare you to plan and produce videos for brands that will form part of a sharable brand story. By the end of the course you will have a thorough understanding of storytelling structures and treatment development.
Through a series of lectures and practical workshops you will learn about storytelling structures, treatment development and research of your idea, basic shooting techniques, editing and delivery. It is ideal for you if you are a filmmaker looking to move into this 'in-demand' area. It will also be useful for you if you are an account manager or marketing coordinator who has responsibility for commissioning online content. By the end of the course you will leave feeling ready to approach clients and briefs with well constructed ideas and proposals and the ability to execute them professionally.

Topics Covered

  • Writing and understanding briefs and outlining client needs
  • Thinking in budgets. Analysis of current forms of online content
  • Basic storytelling techniques and narrative structures
  • Basic camera skills and shooting needs.Basic editing skills (Adobe Premiere Pro CC)
  • Feedback delivery and analysis
  • Networking and your own online presence

Course Outcomes

By the end of this course you should be able to:

  • Write and interpret briefs, work with client needs
  • Design and deliver a project treatment and budget
  • Understand the basics of using a video camera and employ basic shooting skills including understanding of audio
  • Deliver and respond to feedback
  • Edit a video using software (Adobe Premiere Pro CC) and basic editing skills

Who Should Attend
This course is ideal for you if you are a filmmaker looking to move into this 'in-demand' area. It will also be useful for you if you are an account manager or marketing coordinator who has responsibility for commissioning online content.

Beginner / Intermediate. Youshouldhave basic computerskills andsome good ideas.

Follow Up Courses
After you have completed this course you may want to learn more about Video Editing with Apple Final Cut Pro X or Video Editing with Adobe Premiere Pro. Oryou may want to learn more about the art of Documentary Storytelling.

Customised Training
We also offer bespoke video editing courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Abdul Rufai is film maker specialised in the art of cinematography, working with clients such as Paul Smith, VOGUE, i-D Magazine, NOWNESS and others.

Educated at the Arts University of Bournemouth, under the training and tutelage of Witold Stok(BSC)

He is also an educator. Having worked with the Prince's Trust, BBC Blast, Eventful Workshops, The Accra Street Academy and now as an Associate Lecturer at London College of Communications | University of the Arts London

His longest working relationship has been with director/fashion photographer George Harvey.

Mentored by Simon Foxton, his research interests and self made work focuses and revolves around the idea of cultural - political norms and subverting those ideas, as well as; focusing stories and narratives on sexuality and QTIPOC (Queer, Trans, Intersex People of Colour) folk and centring those narratives.

Please view more of his work from the links provided.

Hana is a writer, blogging specialist and social media enthusiast. A former editor and founder of online magazines, Hana has nine years of experience with blogging, marketing and managing online platforms.

She started blogging in 2007 about Apple for the leading Apple weblog in Slovakia, and later for other online magazines about social media and marketing. In 2012 she founded a fashion blogazine which she led as the editor-in-chief for four years before she sold the website in 2012. In 2014 she sold another blog,, an aggregator about The Sims franchise. Both sites she founded, are still running and bring regular revenue to their new owners.

As well as her own projects, Hana has built up social media presence for global companies, including , startups and private clients. In the past year she's started teaching her own blogging course, organizes meet ups for blogger, and writes on her blog She's published short stories for kindle and is currently writing a children's book.

Available dates