skip to main content
LinkedIn for Business: B2B Marketing

LinkedIn for Business: B2B Marketing

London College of Communication
Taught by
Kalina Pulit


LinkedIn is currently growing at a staggering rate with 20 million UK subscribers and one new user per second. This one day intensive course is designed to give you a step-by-step guide in building your brand awareness through LinkedIn.

This course gives you the opportunity to use LinkedIn to facilitate effective marketing brand awareness, knowledge transfer and customer engagement in a supportive environment. By the end of the course you will discover the foundations of producing a compelling profile and tools to build strong networks that will raise your brand profile
Through a series of workshop exercises you will gain the knowledge and techniques to become an advanced user, propel your organisation's LinkedIn marketing activity and increase your brand engagement.

Topics covered

  • Sales/ B2B Marketing
  • Profile copywriting
  • Network building
  • Advertising platforms
  • Content marketing
  • Lead generation
  • LinkedIn Mobile Apps

Course Outcomes
By the end of this course you should be able to:

  • Set objectives and optimise your personal and organisations LinkedIn presence
  • Build the foundations of a compelling profile to attract your target audience
  • Increase your first degree networks to raise your profile
  • Gain an understanding of optimising advertising platforms for B2B marketing
  • Create captivating content to share with your community

Who Should Attend
Individuals who are interested in digital marketing, social media marketing, content and PR, business development or recruitment.


Follow Up Courses
Once you have completed this course you may want to find out more about Graphic Design for Social Media, Search Engine Optimisation (SEO) or Google Analytics.

Customised Training
We also offer bespoke marketing courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Kalina has been working in the creative industry for the past seven years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking. 

Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.

As the ever evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video based media, she produces and curates a variety of content that communicates brand narratives and stories across multiple digital channels. 

Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Universal Music Group, Awful Records, Nike, Reebok, River Island, Selfridges and University of the Arts London among others. 

Available dates