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4Fashion Hoardings Competition winner announced

4Fashion Hoardings Competition winning design
4Fashion Hoardings Competition winning design
4Fashion Hoardings Competition winning design
Written by
Internal Communications
Published date
30 May 2019

Earlier this year, Arts Student's Union launched an exciting opportunity for one London College of Fashion, UAL student’s work to take centre stage at Queen Elizabeth Olympic Park (QEOP) - where their large scale art work will be displayed on hoardings near the East Bank building site, which will house LCF, V&A, Sadler’s Wells and BBC from 2022.

Our winning entry comes from 2nd year BA (Hons) Cordwainers Fashion Bags and Accessories: Product Design and Innovation student - Agnes Virag Moricz, who's colourful and eye catching art work titled 'Drop the Game' will bring the East Bank hoardings to life - positioned at a site next to the London Aquatics Centre (which has approx. 1 million visitors per year).

We asked Agnes to tell us more about the winning design and what interested her to take part in the competition...

Tell us more about your artwork – what was your inspiration and themes behind the design?

When I created this artwork, I thought about how I felt, and how I could creatively express these feelings at the time. How I could reflect what is going on in the world. Once I understood these expressions I choose the colours that represent those emotions. Colour is a big influence in all my work, and I like to give meaning to them so that if someone doesn’t know me personally, they can still translate the language of painting into much more simple and understandable themes. I enjoy watching the viewer decode the artwork, or what it is meant to represent. I like to leave them alone with the design with no explanation, like a puzzle, so they can interpret their own stories from the design.

In all of my paintings there are figures to be found. The theme behind this piece is love in the modern age… no matter your gender, religion or ethnicity. The title explains that in a relationship we should not play with emotions recklessly, but ‘drop the game’ and be real with each other. The reason I chose this design in a variety of colours is because I believe everyone who loves someone dearly, all do it for different reasons and have different stories, but there will always be contrasting emotions and therefore contrasting colours there.

Why did you get involved in this competition?

I am really passionate about our university and the fact that my college, London College of Fashion, will be moving to Stratford is such good news! I am really sorry that I will have finished my studies by then but I thought I should participate at least in this huge movement and I will be visiting as an alumni. I am always looking out for new competitions and things to feature my artworks and my practice so that is why I choose to try something different than a gallery.