Luxury Fashion Brand Management (Online Short Course)

How do fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of fashion brand management and how it works in the fashion industry. This fashion brand management online course will equip you with the skills to move your fashion designs finto a marketable brand...

Taught by: Piergiorgio Dal Santo.

Description

How do fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of fashion brand management and how it works in the fashion industry. This fashion brand management online course will equip you with the skills to move your fashion designs finto a marketable brand.

The course includes:

  • The history of brands
  • The value of brands
  • Names, logos and symbols
  • Trends in customer attitudes and behaviour
  • Brand identity
  • Brand positioning
  • Corporate culture, values and mission
  • Adding value
  • The process of developing a fashion brand
  • The six key variables in the value proposition
  • Attracting and retaining customer loyalty
  • Communicating brand values in store and online
  • Managing the brand

Why choose an LCF online learning short course?

Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time. 


Online learning:

Please make sure you are available to participate in the live online chat sessions which are run to UK time.

All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.

You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.


Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Suitable for students who are 17 years and over (all other short courses are available to students who are 18 years and over, unless stated otherwise).


Booking:

Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software.

When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you. 

If no dates are available for this course please Make an enquiry using the link below and we will contact you when new dates are published.


Tutor information

Prof. Piergiorgio Dal Santo is one of Europe’s foremost experts in Luxury and Fashion Brand Management. He has held senior strategic planning positions in sales, marketing, communication and licensing for top international luxury, fashion and accessory brands while based in the United States and Europe.  Since 2008, Piergiorgio established his own boutique consultancy firm in Milan, PGDS Consulting, where he advises international brands on business development activities, with a focus on the China and India markets. Piergiorgio has assisted many well-known brands in strategically entering and expanding their business interests in China.  He is Chief Researcher and Educator for the Fortune Character Institute and Co-Secretary of the Luxury in China Summit (Shanghai), which presents the annual High Net Worth Individual consumer research called the China Luxury Report. Piergiorgio is also visiting professor in Luxury Brand Management and Fashion Marketing at major EU universities and has held master classes in China and the USA. Prof. Dal Santo is often a keynote speaker at fashion and luxury industry events. He holds a BBA degree in Marketing from Texas Tech University (USA), and speaks fluent English, Italian, French and German. He is based in Milan, Italy.

Materials

In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen

In addition to the materials listed above, you will need:

  • A recent computer with a recent operating system    
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)    
  • Microphone (a headset with microphone/headphones is recommended)    
  • Headphones    
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Further information on the online learning system requirements.



Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
24/01/2017 - 28/02/2017Tuesday17:00 - 18:306 Weeks£500Available Online Add to Basket
09/03/2017 - 13/04/2017Thursday13:00 - 14:306 Weeks£500Available Online Add to Basket
11/05/2017 - 15/06/2017Thursday17:00 - 18:306 Weeks£500Available Online Add to Basket