Luxury Fashion Brand Management (Online Short Course)

Luxury Fashion Brand Management (Online Short Course)
Image showing LCF student work: Sophia Probett

Luxury Fashion Brand Management (Online Short Course)

How do fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of fashion brand management and how it works in the luxury fashion industry. This luxury fashion brand management online course will equip you with the skills to move your fashion designs finto a marketable brand...

Taught by: Tutor to be confirmed.

Description



How do fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of fashion brand management and how it works in the luxury fashion industry. This luxury fashion brand management online course will equip you with the skills to move your fashion designs finto a marketable brand.



Topics:

  • The history of brands
  • The value of brands
  • Names, logos and symbols
  • Trends in customer attitudes and behaviour
  • Brand identity
  • Brand positioning
  • Corporate culture, values and mission
  • Adding value
  • The process of developing a fashion brand
  • The six key variables in the value proposition
  • Attracting and retaining customer loyalty
  • Communicating brand values in store and online
  • Managing the brand



Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here


Tutor information

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Materials

Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient


Course Specific Materials

  • Paper and pen to take notes during live sessions

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.