Becoming a Social Media Influencer - Youtube

Becoming a Social Media Influencer - Youtube

Becoming a Social Media Influencer - Youtube

With over 5 billion YouTube videos watched everyday creating exciting, relevant content that appeals to your target audience is vital. This course explores YouTube marketing from both the side of the content producer and the brand professional wanting to integrate influencer marketing into their strategy...

Taught by: Tutor to be confirmed.

Description

With over 5 billion YouTube videos watched everyday creating exciting, relevant content that appeals to your target audience is vital. This course explores YouTube marketing from both the side of the content producer and the brand professional wanting to integrate influencer marketing into their strategy. Using current fashion and beauty examples from start ups, high street and luxury brands alongside practical and theoretical strategies the course will cover every aspect of a successful YouTube marketing. Whether you are looking to establish your own channel or reach new audiences for your brand this course will offer a thorough approach to YouTube influencer marketing.

What this course will cover:

  • Understanding the social media landscape
  • Overview of YouTube
  • Defining your brand
  • Understanding consumer behaviour
  • Storytelling through video
  • Content creation
  • Building subscribers and gaining views
  • Pitching/approaching YouTubers
  • Working with influencers
  • Working with brands
  • Adverting options
  • Legal and ethical issues
  • Affiliate programmes
  • Monetising your content
  • Measuring success

Who should attend:

Those interested in becoming a YouTube influencer. Brand representatives interested integrating YouTube influencer activity into their communications strategy.

Tutor information

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Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook
  • Pen
  • Laptop

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.