Consumer Psychology

Consumer Psychology

Consumer Psychology

Shoppers on Oxford Street. Consumer Psychology Short Course at LCF.

Consumer Psychology

Consumer psychology is the scientific study of the influence of thoughts, beliefs, feelings and perceptions on consumer behaviour at individual, group, organisation or community level. It is concerned with understanding the processes involved in selecting, purchasing, using or disposing of products, services, ideas or experiences to satisfy needs and desires...

Taught by: Patrick Fagan.

Description

Consumer psychology is the scientific study of the influence of thoughts, beliefs, feelings and perceptions on consumer behaviour at individual, group, organisation or community level. It is concerned with understanding the processes involved in selecting, purchasing, using or disposing of products, services, ideas or experiences to satisfy needs and desires. This fashion course will introduce you to the consumer psychology of fashion and how it relates to the wider fashion industry.

The course will appeal to professionals and students across the fashion industries and will provide you with a knowledge of consumer psychology in the world of fashion.   


You will explore the links between psychology and fashion and explore the underlying psychological processes involved in fashion consumption to learn how to better predict consumer behaviour. You can then use these concepts to further develop your own business/practice now or in the future.

The course includes:
  • Introduction to consumer psychology
  • Fashion psychology
  • Fashion as consumption
  • Consumers in the marketplace
  • Consumers as decision makers
  • Fashion and the environment
  • Consumers, culture and subcultures
  • Understanding and predicting consumer behaviour to make a positive difference 

Level:

All levels. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor information

Patrick Fagan is an academic and commercial consumer psychologist. Academically, Patrick is a lecturer in consumer psychology and related disciplines at London College of Fashion as well as Goldsmiths and London Met, and he has published papers on topics ranging from price psychology to Facebook psychology; he also has a book coming out with Pearson in 2015 called Sticky Messages: The secret psychology behind how to make people notice, like and share your messages. Commercially, Patrick has over five years' experience providing behavioural consultancy to blue-chip brands; for example, he has provided insights and conducted experiments on an independent basis for brands including eBay, PokerStars and Vodafone.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
04/03/2017 - 05/03/2017Saturday & Sunday10:00 - 17:002 Days£350Available John Prince's St - W1G Add to Basket
07/08/2017 - 08/08/2017Monday - Tuesday10:00 - 17:002 Days£350Available High Holborn - WC1V Add to Basket
07/09/2017 - 08/09/2017Thursday - Friday10:00 - 17:002 Days£350Available High Holborn - WC1V Add to Basket