James Clark

Profile image of Senior Lecturer and Subject Leader - Product Management

Senior Lecturer and Subject Leader - Product Management

London College of Fashion


James Clark is a senior lecturer and subject leader (product management) at London College of Fashion, UAL. His teaching within the Fashion Business School currently covers fashion merchandising, supply chain management and entrepreneurship. He has travelled extensively on behalf of UAL and has given lectures and workshops in China, South Korea, India, Russia, Panama and more recently at our partner institution LIM New York.

Prior to joining UAL, he worked within the UK fashion retail industry which includes substantive positions with Debenhams, Coats Viyella and House of Fraser. This practical experience blended with his academic research interests enables James to consult within industry and has published Fashion Merchandising: Principles and Practice, the first academic resource aimed at European fashion retail undergraduates and early career merchandisers.

Research interests

Retail buying and merchandising, business models and supply chain management.

Research statement

Enthused by the ever changing fashion industry my research focuses on the impacts of omni-channel business operations on the supply of fashion product through the value system. The empowered consumer is able to engage with a fashion brand at any time and from any location they choose which presents challenges in devising product ranges that have to be both scarce in look and feel but available on a global scale.

I am currently researching the role of buying and merchandising within product management and its competencies within the modern fashion retail industry and am collaborating with LCF colleagues to publish my research outputs and engage with industry to re-define the role in a period of operational change. This research is naturally broad in its scope but will I believe be highly relevant to fashion retailers as they continue to develop their business models.

I continually reach out to academic and industry colleagues to develop the profile of product management and am a member of research hubs within LCF and SIGs within the academic sector both within the UK and internationally.