Bill Webb

School of Management and Science

London College of Fashion


  • Member of the European Association for Education & Research in Commercial Distribution
  • Member of The European Retail Academy
  • Member of The Marketing Society

Research interests

Fashion retailing, branding, marketing, flagship stores, international strategy, multi-channel retailing, China.

Research statement

I have just published a book chapter on Flagship Stores and presented two conference papers on the Future of Role Retailing. These continue to be the main focus of my Research Interest. I have Chinese connections and a home in China and supervise undergraduate and postgraduate research on development in that market.