Fashion Marketing and Communications

Fashion Marketing and Communications

Student coursework

If you're interested in fashion but perhaps not in design, then this two-week hands on intensive fashion marketing and communications course will introduce you to the exciting worlds of fashion marketing, PR, contemporary fashion PR and fashion social media...

Taught by: Tutor to be confirmed, Sanjeev Davidson.

Description

If you're interested in fashion but perhaps not in design, then this two-week hands on intensive fashion marketing and communications course will introduce you to the exciting worlds of fashion marketing, PR, contemporary fashion PR and fashion social media. It's perfect if you're an aspiring fashion marketer or PR.

Course includes short briefs, live brief from fashion industry and a visit to a London PR Agency.

Fashion marketing and branding:
 

  • The meaning and value of brand communication
  • Trends in consumer attitudes and behaviour
  • Analysing the fashion market and its environments
  • Fashion marketing research
  • Identifying fashion segments and selecting target market
  • The fashion product
  • Distribution
  • Integrated fashion communications
  • Fashion marketing planning and determining the strategy
  • Differentiating, positioning and innovation in fashion markets
  • The fashion calendar
  • International dimension of fashion marketing
  • Marketing luxury products and other contemporary issues 


Contemporary Fashion PR and social media:  

  • The power of the fashion image
  • Celebrity product placement
  • Exploring the digital landscape and social media
  • How PR works with marketing and advertising
  • Types of social media
  • Why you should be using social media for personal branding, company branding and working within an organisation
  • How to network efficiently using social media
  • Who to monitor and keep a social media presence
  • Career and CV recommendations
Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.




Tutor information

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Sanjeev Davidson has a Master of Arts degree from Central Saint Martins, London. He is a Brand Consultant and leading international expert for fashion brand development. He is the originator of ‘BRAND dna X’, a pioneering formula and methodology to manage brands for relevance, sustainability and growth. His masterclasses, seminars, and corporate workshops, cover industry topics from innovation, creativity, brand management, consumer trends, the future of luxury, marketing and communication, as well as starting your own fashion label. Sanjeev has extensive international experience, his talks have been delivered across the world ranging from the UK, China, Indonesia, USA, Spain, India, UAE, Russia, Japan, Argentina and Switzerland. He is the Founder and Director of London Fashion Consultancy, which is a company that provides brand diagnostics and business strategies to the fashion industry. He is also CEO of stylefutures.com, Zurich’s leading brand innovation and entrepreneurship resource. In addition, Sanjeev is founder and pioneer of Mindtastics™, a mindfulness training for modern balanced lives. He teaches a unique technique to unlock the potential in individuals as well as companies. Alongside consulting to many small to medium size enterprises, Sanjeev has worked with some of the world's largest brands and lifestyle businesses including Hackett, Aston Martin, Pepe Jeans, Levi’s, Adidas, Reebok, Nike, Ralph Lauren, Firetrap, Diesel, True Religion, Ben Sherman, Fox Racing Inc, G-Shock, I-D magazine (Vice Group), Harrods, Fenwicks, ASOS, Zara, Massimo Dutti, Agent Provocateur, Ellassay, Aimer Lingerie, Rapsodia, Jazmin Chebar, Dian Pelangi, Woolmark and the BBC. At the moment Sanjeev is working as an international consultant to the Centre for Fashion Enterprise and the British Council in London, Jakarta Fashion Week and Fashion Forward in Jakarta, plus the Ahead Foundation in Geneva. In these roles he is working with highly talented emerging designers and brand start-ups, in order to develop an infrastructure and strategy for their business and increase their chances of success.

www.londonfashionconsultancy.com
www.mindtastics.com
www.stylefutures.com





Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Tablet or laptop,
  • A3 Sketch Pad
  • Good Selection of Coloured Felt Tip Pens.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
18/06/2018 - 29/06/2018Monday - Friday10:00 - 17:3010 Days£995Available High Holborn - WC1V Add to Basket
23/07/2018 - 03/08/2018Monday - Friday10:00 - 17:3010 Days£995Available High Holborn - WC1V Add to Basket
03/09/2018 - 14/09/2018Monday - Friday10:00 - 17:3010 Days£995Available High Holborn - WC1V Add to Basket
29/07/2019 - 09/08/2019Monday - Friday10:00 - 17:0010 Days£995Available High Holborn - WC1V Add to Basket