This fashion blogging course is ideal if you’re considering starting a fashion blog, or interested in learning more about developing your current blog’s effectiveness. It will look at fashion blogging in a wider context, from the various formats a blog can take, through to the importance and impact of fashion blogs, reviewing some of the most influential ones and why they are successful...
Taught by: Charlie May, Paul McGregor.
This fashion blogging course is ideal if you’re considering starting a fashion blog, or interested in learning more about developing your current blog’s effectiveness. It will look at fashion blogging in a wider context, from the various formats a blog can take, through to the importance and impact of fashion blogs, reviewing some of the most influential ones and why they are successful.
The course will also address the interaction between other social networking sites, and will go on to address what to consider when starting up your own blog, including Search Engine Optimisation (SEO) and driving traffic to your site, alongside self-promotion and making money from blogging.
- How blogging fits into the wider fashion landscape
- What sort of blog do you want to create
- The fashion blogs currently making waves in the industry
- Slotting your blog into a social media network – facebook, twitter and pinterest
- Search engine optimisation (SEO) and promoting your blog
You’ll leave the course feeling informed about the world of fashion blogging, as well as able to set off on the path of blogging themselves. It’s worth noting that this course doesn’t cover the technical aspects of setting up a blog from scratch
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
In 2011 Charlie May founded her own eponymous womenswear label, showcasing 10 looks to key fashion press for SS12 alongside a short film. September 2012 saw her first solo catwalk show for SS13, a runway show which received swift industry recognition and paved the way for seasonal shows during LFW. With a seasonal runway collection, successful e-commerce platform and International distribution points, Charlie quickly adopted a unique business model which emphasised digitally driven support via her personal online profile, Girl A La Mode. A global network of igital supporter’s coupled with mainstream coverage including Vogue.com, Vogue Italia, POP, L’Officiel and AnOther magazine.
In December 2013, with the lead to her AW14 runway show, brand development consultancy BLYSZAK was appointed to oversee the repositioning and expansion of Charlie May through strategic planning and broader brand direction. Contemporary minimalism is the Charlie May aesthetic – directional and fresh with a focus on three core fundamentals: silhouette, fabrication and colour. An emerging RTW womenswear designer with a unique, digitally enhanced business model, Charlie May was one of the first examples of an independent fashion brand who’s e-commerce platform was built upon and sustained by an acute understanding of online marketing. As of September 2015 Charlie May is represented through a curated landscape of retail partners in most major cities globally. http://www.girlalamode.co.uk/
Paul McGregor fronts various successful online businesses, most recently Mens Fashion Magazine. Having being highlighted as an up and coming force in the menswear industry, Paul has been featured and interviewed by a variety of brands and publications including GQ, Vogue, Reiss, French Connection, River Island, Burton plus more. Paul takes a personal approach to every lesson, and consistently offers advice to students after courses have finished.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- A4 cartridge paper sketch book or notebook
- Digital camera or high quality smart phone camera
- Your favourite fashion magazines/ postcards of inspirational images etc, that could represent the content/ feel/ look of your blog and the type of content you would like to feature/ are already featuring
- A laptop if you have one (other options will be provided if you do not have your own to bring)
As part of your research you will be required to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account. It is unlikely you will need to spend more than £5.