Graphic Design - Experience Industry
This course will equip you with the essential skills required to confidently fulfil a professional design brief. It is our “industry masterclass”, providing you with the opportunity to work on a commercial brief, based on your tutor’s specific professional experience; because of this, each course is unique, allowing students to repeat the course with a different tutor each time...
Taught by: Eva Kellenberger, Jasmine Raznahan.
This course will equip you with the essential skills required to confidently fulfil a professional design brief. It is our “industry masterclass”, providing you with the opportunity to work on a commercial brief, based on your tutor’s specific professional experience; because of this, each course is unique, allowing students to repeat the course with a different tutor each time.
Whether you are a graduate or already working in industry, this course will help you grow creatively. The pace and workload is increased when compared to Graphic Design - Creative Process and Graphic Design - Concept Development. You will be encouraged to make work that stands out and strengthens your portfolio. Your tutor will share their tips and experiences from working in the world of art, design and visual communication, and will offer clear guidance to help you improve your projects. As with Modules One and Two, this course really focuses on conceptual development and ideas; you’ll be encouraged to think laterally and develop work that demonstrates design skills that are both individual and distinctive. You’ll be asked to experiment with photography, collage and illustration in your approach whilst also developing and practising your presentation skills. You’ll utilise simple drawing and rough work to generate ideas quickly and gain confidence to express them clearly.
Computer use is optional on this course and no tuition in software is given. However, you will be advised about design software, and which programs would be appropriate to finalise ideas. Off-site field trips or research visits may also be included. To receive the maximum benefit from the course, students should allow time to work on their projects between classes.
Topics covered will include:
Use of Colour and Type
NB: disciplines will vary, based on your tutor’s professional experience.
You will be more confident about responding to real-life graphic design briefs and applying for graphic design roles. You’ll improve your decision making process and will increase your ability to present ideas and concepts effectively. You will leave with strong projects to add your design portfolio that will show your visual thinking, individuality and skills.
Who Should Attend
This course is for those with some graphic design training, or those having completed Graphic Design - Creative Process and Graphic Design - Concept Development, wishing to develop their professional practice. Maybe you're working in industry with little or no formal design training and want to develop your creativity and confidence? Perhaps you feel a little bored with your usual type of design work and need a change? Alternatively, you may be applying for further studies including postgraduate courses in Graphic Design or Advertising?
Courses are typically taught by one or more of the tutors listed below.
'I really enjoyed the course and thought it was well taught. There was a great atmosphere and the tutor was very encouraging and enthusiastic.' - Anon
'It was a very practical course. The tutor was very good and helpful. We had total freedom of creation, which was great, and he would often come and help us resolve any issue we might have.' - Anon
Kellenberger-White is a graphic design consultancy specialising in art direction, the design of typefaces, identities, books and exhibitions, as well as campaigns, information graphics and websites for individuals, businesses and cultural institutions. The consultancy is owned and directed by designers Eva Kellenberger and Sebastian White. Mina Demiren joined the practice in 2012 and will be teaching alongside Eva and Sebastian.
Recent commissions include work for Design Museum, Dunne & Raby, Firstsite, Frieze Foundation, Glasgow International, MIT Press, Royal College of Art, Turner Contemporary, Wellcome Trust and White Cube.
Jasmine Raznahan co founded ARPA with Ted Lovett in 2011 after graduating from the Royal College of Art. ARPA is a London-based design studio, who work predominantly within the fashion and cultural sectors. The studio design and art direct for clients such as Tate Publishing, Book Works, Arts Council, Vogue Italia, POP Magazine and Céline.
Their self-published magazine NOON launched for SS14. Issue 1 included collaborations and contributions from Wolfgang Tillmans, Max Farago, Juergen Teller, Mel Bles, Jon Rafman, Marcelo Gomes, Michael Wolf, Tao Lin and many others.
The studio places emphasis on conceptual thinking and unique production values whether producing publications, websites or environments.
Please bring the following materials with you on the first day:
Notepad and pen
As part of your research you may wish to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account.
Please note that most materials needed for the short courses are available at the Chelsea College of Arts' Art Shop. Please contact the Art Shop directly for opening hours and availability.