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LCC Postgraduate Shows 14 // Spotlight on MDes Service Design Innovation and PGDip/Cert Design for Visual Communication


Written by
Helen Carney
Published date
05 December 2014

In the latest preview of next week’s School of Design Postgraduate Show, we take a look at what’s in store from three more exhibiting courses.

MDes Service Design Innovation looks at design from a strategic perspective, working with different disciplines and exploring research methods and processes for service design sectors.

In a unique interdisciplinary course, students develop and apply their design thinking to a range of societal and business challenges.


Natira Wongpaitoon, 2014.

Natira Wongpaitoon’s project aims to raise awareness of Thailand’s community-based tourism (CBT), which aims to include and benefit local people.

CBT introduces travellers to traditional cultures and customs, with part of the tourism income set aside for projects which benefit the community as a whole.

The goal is to boost tourism by collaborating with Localalike, a start-up positioned between communities and visitors.

Natira has researched Localalike’s strengths and weaknesses and investigated customers’ behaviour in relation to technology and tourism.

app prototype1

Thais Maio, 2014.

Thais Maio has looked at urban mobility in Bristol, prompted by the difficulty and frustration caused by heavy traffic, infrequent and confusing public transport services and hilly terrain.

The project proposes a better service from the city’s buses, not only making life easier for current users but improving perceptions of the service by the general public, potentially attracting new travellers and reducing traffic.

Thais explains: “Good public transport is a crucial factor in permitting democratic access to city spaces, as vulnerable groups can become isolated if they don’t have access to affordable and good quality public transport.

“Increasing bus usage also can attract more investment to the network, connecting more people and changing the way some groups relate to the city.”

Postgraduate Certificate and Diploma Design for Visual Communication students gain practical skills and expand their knowledge of design principles, historical and contemporary contexts, research methodologies and theory with both the part-time Postgraduate Certificate and full-time Postgraduate Diploma.

The programme explores visual language, typography, colour and information design through set and self-initiated projects.


Emma Collum’s work involves mixing traditional techniques such as letterpress and linocut printing with digital elements. In her major project, she redesigns a charity shop, challenging why charities spend huge sums on other campaigns  but often neglect their stores.

Keen to access the potential that the shops have to inform and engage, Emma tried to move away from the traditional cluttered and chaotic image and create something new and fun.

She used letterpress and combined this with bright colours, animal characters and footprints to create an exciting customer experience.


‘Happenings’, Kim Yeandle-Hignell, 2014.

Also exhibiting is Kim Yeandle-Hignell, who has produced two publications: ‘Autoimmune & Diet’, about diets currently used to battle the symptoms of autoimmune diseases, and ‘Happenings’, about Elephant & Castle’s colourful pedestrian subway.

Prompted by the possibility of a redesigned roundabout which involves removing the subway, ‘Happenings’ is an A3 memento of this underpass and its heritage, gathering together memories, feelings, thoughts and opinions from those who use it.

Come along to the huge School of Design show to see this and much more work by our talented graduating students!

School of Design: MA Contemporary Typographic Media, MA Graphic Branding and Identity, MA Graphic Design, MA Graphic Moving Image, MDes Service Design Innovation, PGCert/PGDip Design for Visual Communication
Exhibition open: Monday 8 – Saturday 13 December
Private View: Tuesday 9 December 6-9pm
RSVP for Private View
Late night opening: Thursday 11 December until 9pm

Read more about MDes Service Design Innovation

Read more about PGCert Design for Visual Communication

Read more about PGDip Design for Visual Communication