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LCF 2017 Highlights: The best brand partnerships of last year

LCF Stories
LCF Stories
LCF Stories
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Published date
22 December 2018

2017 has been an active year for us. We’ve thrown parties underneath Waterloo station, worked with Apple and Gucci, partnered with Longchamp and Westfield, plus various others brands for Fashion Business School projects. We’re looking back at the biggest brand projects of this last year.

LCF, NTS Radio and House of Vans

The LCFMA17 Found in Translation exhibition came to a close back in February after a two week run at House of Vans London. A number of events, talks, and workshops featured alongside the exhibition, as well as a party with DJs from east London based, global online radio station NTS, and a live performance from BA (Hons) Fashion Illustration alumnus Kojey Radical. We closed our MA17 season with a free live show with Kojey and NTS DJs that saw nearly one thousand people celebrating our season of events underneath Waterloo station.

LCFMA17 closing party. Image by Ludovica Galleazzi

LCFMA17 closing party. Image by Ludovica Galleazzi

BA (Hons) Creative Direction for Fashion and Fashion and Textiles Museum

American fashion designer Anna Sui took her design empire to London’s Fashion and Textile Museum in one of the most anticipated fashion retrospectives of recent years, The World of Anna Sui. To celebrate, the museum collaborated with BA (Hons) Creative Direction for Fashion students who were challenged to redesign the museum’s foyer, and create Instagram content and longer form video – all to enthuse a young audience about Anna’s work and legacy spanning three decades.

Anna Sui x Creative Direction for Fashion

Anna Sui x Creative Direction for Fashion

Liberty London and BA (Hons) Visual Merchandising & Branding recreate retail environment

Contemporary retail shopping environments are transforming faster than ever with the rise of online marketplaces and specialised boutiques. Liberty London department store collaborated with BA (Hons) Visual Merchandising & Branding to try and keep their retail environment at the forefront of the industry. The students created two to three-dimensional concepts which explored new commercial constraints on visual retail planning. There was plenty of innovation amongst the students. The Liberty team said how impressed they were with the detailed product presentations and how it was already at a professional level.

Liberty London x BA (Hons) Visual Merchandising & Branding.

Liberty London x BA (Hons) Visual Merchandising & Branding.

MA Fashion Retail Management work with Urban Outfitters, Jigsaw, and Longchamp

The Sponsored Masters Project (referred to as SMP) initiative was a unique opportunity for MA Fashion Retail Management students to work in partnership with a business for their Masters project. The initiative is recognised as a ‘win-win’ strategic opportunity for the student and the company to collaborate on a project of significant value to the students and of significant value to the compan,y resulting in original academic research on a topic of business interest. It is agreed that in exchange for the Master’s project, the company will offer the student an incentive consummate with their level of investment.

Gaochuan Zhang, Lu Ma, and Yung Hsiang Peng from MA Fashion Retail Management were successfully selected for the Sponsored Masters Project initiative by Urban Outfitters, Jigsaw and Longchamp respectively. The initiative resulted in original academic research on a topic of business interest, paving the way for more huge Masters projects from our Fashion Business School.

Levi’s and BA (Hons) Fashion Buying and Merchandising join forces

On Friday 17th November, five winning student groups from the ‘Planning the Range’ 1st year BA (Hons) Fashion Buying and Merchandising were invited to present to Richard Hurren CEO Northern European Territories, Andrew Parker Talent Acquisition Manager and Maria Mkyselikova European Merchandising Manager at Levi’s Head Office. The project was to develop a sustainable capsule collection within their product area around the themes of Travel, Water, and Cultural Chaos. All students received informative and constructive feedback on their projects from the senior team at Levis.

Westfield and Fashion Business School partners

Shopping giant Westfield again partnered with our Fashion Business School to create a unique retail concept of the future. Over 250 students were mentored by their Head of Development John Burton, Chief Marketing Officer, Myf Ryan and a team of 15 Westfield experts. The three winning teams were announced at our Fashion Business School Summit in October, the winners were part of a project to empower the next generation of innovators to create a futuristic retail idea, concept, and design that could be seen at Westfield Stratford City in 2021. The winning team was BA (Hons) Fashion Marketing, Project Title: LCF Cosmetics Lab, which was made up of Maddy Landry, Sally Thompson, Amy Darlow. The second winners were BA (Hons) Fashion Buying & Merchandising, Project Title: LCF x Westfield, who were made up of Holly Fitzpatrick, India Hyatt Mailes, Jasmine Sutton. The final winning group was from BA (Hons) Fashion Visual Merchandising & Branding, Project Title: Green Space made up of Chloe Wills.

Fashion Talks at the Fashion Business School Summit