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Graduate Spotlight: MA Strategic Fashion Marketing, Jenilee Chan


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Published date
24 February 2016

Up next on LCFMA16 Graduate Spotlight is MA Strategic Fashion Marketing student Jenilee Chan. LCF News caught up with her to talk about why she chose LCF, her favourite thing about London and what she enjoyed most about her degree.


What did you study before MA Strategic Fashion Marketing?

I did a Bachelor’s degree in Business Management, majoring in Communications Technology, at the Ateneo de Manila University in the Philippines.

Why did you choose LCF?

I wanted to study fashion in one of the fashion capitals of the world – London. Given that LCF is a world-renowned university with a specialisation geared towards the fashion industry, it was a no brainer to choose this university.

What has been your favourite thing about studying in London?

London is home to such a melting pot of cultures – I love the strong diversity the city provides. More than the people, the fashion world itself is thriving – there are so many events, exhibitions and shows that go on around the city. I love that there is the opportunity to learn in literally every corner.

Can you tell us a little bit about your final project and dissertation…

My dissertation was about the self-gifting attitude of the Filipino consumer, towards luxury fashion brands. Given that the Philippines is a rising economy, I decided to take advantage of my knowledge of my home country, in order to be one step ahead in providing information about an otherwise under-researched market.

What did you enjoy most about your course, and what did you find most challenging?

I like the diversity – there were so many people from different parts of the world, with their own outlook and opinion. It gave a truly international experience, which I think is definitely important in the fashion industry. I also liked the industry talks and real life application to the work. The thing I found challenging was the ability to network and put myself out there – LCF gives a lot of opportunities, however it was hard to balance at times.

What would be your top tips for prospective students?

Be open to new ideas and thoughts, especially since the university provides so many lessons and new material.
Socialise and network.
Submerge yourself in London life – from museums and events, to work opportunities and restaurants.

What is your plan for after you finish your MA?

I plan to use what I’ve learned and hope to work for a luxury fashion brand within Europe, Asia or the United States.