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Research group

Behaviours, Aesthetics
and Wellbeing

A female model wearing a face piece.
A female model wearing a face piece.
Ocean Pollution by Nayeon Han - 2024 BA (Hons) Hair and Make-up for Fashion | London College of Fashion | UAL

We promote cross-disciplinary research and collaborations with the industry and community to find solutions to modern living challenges in consumer and business psychology and product development. Our aim is to use scientific research to understand and predict consumer behaviour and develop superior and more sustainable products. We are committed to promoting environmental stewardship and fostering a culture of continuous development to enhance the quality of life.

Research group coordinators: Milica Stevic and Ameerah Khadaroo

Projects

Model holding a jar of lip balm.
Image credit: Lo Lindo Unsplash

Sustainable Lip Balm Through Process Innovation

This research knowledge exchange project focuses on creating silicone-free lip balms that maintain the same smooth feel and performance as silicone-based formulations. The novelty lies in making small adjustments to the production process, allowing the original formulation to remain unchanged. This offers a practical and cost-effective route toward more sustainable lip balm development, without compromising product identity or sensorial experience.

Project outcomes include a market-ready silicone-free lip balm prototype and a peer-reviewed conference poster presentation. The findings establish a foundation for future collaboration and further application of this approach within the beauty and personal care sector.

Research Project Lead

Dr Milica Stevic

Project Researchers

Professor Veronika Kapsali

Research Student Contributor

Alex Salt

Tinted mineral sunscreen prototypes containing lignin.
Sustainable Inclusive Sunscreen Development | Fashion Business Research | LCF | UAL

Sustainable Inclusive Sunscreen Development

This research knowledge exchange project explores the development of inclusive, naturally derived mineral sunscreens using sustainable materials. It investigates the innovative use of lignin, a by-product of paper manufacturing, to boost sun protection (SPF) and expand shade options for people with diverse skin tones.

By improving texture, enhancing SPF, and creating deeper, more natural tints, lignin offers a sustainable way to design sunscreens suited to melanin-rich skin. The project demonstrates how upcycled materials can support both performance and inclusivity in beauty innovation.

Outcomes include a peer-reviewed poster presentation and tinted sunscreen prototypes, laying the foundation for future collaboration in sustainable, science-led cosmetic design.

Research Project Lead

Diogo Baltazar

Project Researchers

Dr Milica Stevic

Research Student Contributor

Ramón Antonio Pagán

Working in the cosmetic lab.
Image credit: Trew Unsplash

Bio-based Cosmetic Gels

This research project investigates flaxseed mucilage as a renewable, plant-based alternative to synthetic polymers in cosmetic formulations. It explores how upcycled flaxseed by-products can match the performance and sensory qualities of traditional cosmetic gelling agents while reducing environmental impact. The innovation lies in revealing favourable interactions between flaxseed mucilage and a cosmetic active ingredient, sodium hyaluronate, opening new possibilities for sustainable formulation design.


Project outcomes include a series of flaxseed-based cosmetic gel prototypes and a peer-reviewed paper presented at IFSCC 2025. The findings open new opportunities for future research and collaboration on bio-based materials driving the next generation of beauty innovation.

Research Project Lead

Maria Charalampous

Research Student Contributors

Sanjita Kumar, Noppawan Arsaiphanich

A collage of photos from the Appearance Matters Biennial Conference
Appearance Matters Biennial Conference, June 2024 | London College of Fashion | UAL

Appearance Matters

This project is part of a larger research interest in the notions of fashion, wellbeing and body image, led by psychology scholars within the Fashion Business School. The Appearance Matters Biennial Conference, June 2024, focused on the role of appearance and body image in people’s lives.  Activities include leading plenary discussions on how an understanding of fashion and clothing is essential for psychologists, and a research paper presentation about the relationship with and importance of clothing for first-time mothers as they adjust to their changed body and sense of self.

Project Lead

Dr. Jekaterina Rogaten

Project Researchers

Dr. Jekaterina Rogaten
Dr. Mason Silveira
Dr. Soljana Çili

Illustration of three face masks of different shades.
Cosmetic Science illustration by Finn Kidd | London College of Fashion | University of Arts London

Cosmetic Product 3D Printing

The funded project is a research knowledge exchange initiative focused on the 3D printing of cosmetic products. The project investigates innovative uses of 3D printing technology in the cosmetics industry that included developing a prototype demonstrating the potential for customisable, on-demand cosmetic products that could transform the beauty industry by offering people personalised solutions. The project advances understanding of 3D printing applications and addresses key industry challenges such as converting traditional products into 3D printed versions and ensuring material compatibility. The project outcomes include an industry report, presentations and a new 3D-printed cosmetic product. This inaugural project sets the groundwork for future projects on the integration of 3D printing within the cosmetics industry.

Project Lead

Dr. Milica Stevic