Where Psychology meets Fashion: Mollie's journey at LCF

In a recent interview, Mollie shares her journey studying at LCF, from presenting her research at a UAL symposium to taking the stage at the World Retail Congress. She talks about how these real-world opportunities brought her studies to life, strengthened her confidence, and showcased the course’s strong industry connections.

Mollie also reflects on how her time at LCF has inspired her next steps: building a career at the intersection of consumer behaviour and wellbeing within the interiors and lifestyle sector.

Why did you apply for BSc Psychology of Fashion?
I applied for BSc (Hons) Psychology of Fashion at London College of Fashion because it combined my two strongest interests: psychology and fashion. I was fascinated by the idea of exploring the psychological meaning behind what we wear and how identity, emotions and social influence shape fashion choices.

Although London wasn’t initially my top choice, the uniqueness of the course immediately stood out. As a new and exclusive programme, it offered something no other university I applied to could.

After attending the Open Day and viewing the incredible facilities and impressive architecture of the new East Bank campus, London College of Fashion became my first choice.

The innovative course content and the opportunity to study alongside inspiring creatives made the decision easy. Despite holding a place to study pure psychology elsewhere, I chose to reapply because I wanted a degree that integrated scientific research with creativity, and LCF offered exactly that.

Can you talk us through some of your personal highlights? 
One of the highlights of my second year was conducting qualitative research on hair ageing and its impact on wellbeing as part of the Fashion and Wellbeing unit. My peers and I presented our findings at a UAL symposium, which was an incredible opportunity to share our work in a professional academic setting.

Our research has since been developed into an abstract and is currently in progress for publication as a book chapter in The Business of Responsible Fashion, exploring health and wellbeing within the industry.

In the same year, my group carried out quantitative research on Gen Z sustainable consumer behaviour. Our findings were later presented at the World Retail Congress 2025, demonstrating how our academic work could contribute to real industry conversations. LCF consistently creates opportunities to apply research beyond the classroom, supported by inspiring guest speakers and strong industry connections.

Alongside my studies, I joined sports societies including tennis, netball and hockey. While commuting made long-term commitment challenging, attending those early sessions helped me meet some of my closest friends and like-minded people with similar interests.

Through meeting friends from other courses at UAL, I have had fun supporting them with their own projects and assignments by modelling for their portfolios to showcase their work. It was a great opportunity to experience the fashion industry from a model’s perspective and engage in creative work that differed from the business side of the industry.

What skills or knowledge did you gain from this course?
Psychology of Fashion has developed my understanding of consumer behaviour within the fashion industry while equipping me with strong research and analytical skills. Through both qualitative and quantitative projects, I strengthened my data analysis, report writing, presentation and public speaking abilities, which are all directly transferable to industry.

The course is also incredibly supportive. The lecturers are genuinely invested in your progress, offering detailed feedback and additional drop-in sessions to help you reach your full potential. This balance of academic challenge and personalised support pushed me to achieve my highest standard of work while building real confidence in my abilities.

What are you future plans?
While my degree centres on fashion, it has shaped a broader ambition in exploring how design influences mood, identity and wellbeing, particularly within the home. I’m especially interested in the psychology behind interior spaces and how ‘fashioning the home’ can shape lifestyle, emotion and self-expression in the same way clothing does.

The course has given me a strong understanding of how aesthetics, consumer behaviour and wellbeing intersect, which I plan to apply within the interiors and lifestyle sector. Following graduation, I have secured internships across interior design, marketing, qualitative and quantitative research and social media to build a well-rounded, industry-ready skill set. These experiences will allow me to combine creativity with psychological insight and strategic thinking.

As a graduate, how would you summarise your overall LCF experience?
I’ve had the most fascinating three years at LCF and, if I could do it all again, I absolutely would. The small class sizes and supportive, inspiring lecturers create a genuinely engaging learning environment. You’re not just another face in a lecture theatre; you build real relationships with your professors and peers, making the experience feel personal and collaborative.

I hadn’t originally planned to study in London, as I was unsure whether a non-campus university would offer the traditional ‘university experience’, but it’s been even better.

Studying in London is exciting and full of opportunity; you’re constantly surrounded by creativity and inspiration. Not only have I developed academically and professionally, but I’ve also made lifelong friendships along the way.

• Explore student work from LCF's Undergraduate Class of 2025 on UAL Showcase
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