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LCF PR student Aaliyah Butt

LCF Fashion Public Relations & Communications student Aaliyah Butt talks about her project with NOW Gallery

Written by Lynsey Fox
Published date 17 December 2019

Students from LCF's BA (Hons) Fashion Public Relations and Communication worked with NOW Gallery as part of their Innovative Communication project.  The knowledge exchange project involved the students looking at ways to promote Silent Madness, their exhibition with designer Mowalola.

Student Aaliyah Butt was selected to attend the private view. Here she tells LCF Stories about the project.

Tell us about the project and your involvement?

The Innovative Communication project involved providing tactics to increase footfall and awareness of NOW Gallery in north Greenwich. Through researching the gallery, surrounding area and industry including, trends and competitors, I developed a zine as my final tactic for the project. The zine was titled 'NOW Zine' which highlighted the Gallery's upcoming exhibition 'Silent Madness,' by emerging designer, Mowalola. I presented my ideas to the NOW Gallery and was chosen to work with them for the exhibition.

Tell us the most valuable thing you learned?

The most valuable thing I took away from this project, was learning how to consider a number of people and elements to create tactics. For example, for this live project in order to create a successful strategy I had to consider what the gallery, Mowalola, the consumer of the gallery and the local public desired and to listen to what they expected.

Why did you choose to study BA (Hons) Fashion Public Relations and Communication?

I chose the course as I enjoy being both creative and strategic in ideas and studying PR has allowed me to do this.

What do you love about PR and Communication?

I love that we are the voice of a brand and contribute to creating and shaping the brands story.

What are the most challenging aspects of the industry?

I think the most challenging aspects is timing and deadlines. PR works at a very fast pace and sometimes it’s overwhelming to keep up with your role within the brand as well as to keep up to date on current affairs but it's also what makes the job interesting and you're always learning something new.

Do you have any advice for future students?

My advice to future students would be to make the most of all the services UAL provide. There are so many opportunities and facilities. I wish I had taken more advantage of the Adobe sessions and other workshops, definitely book in as many activities as you can in your first and second year!