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Fashion Talks: Beatrice Rosenqvist discusses Shop-O-Phobia

Beatrice Rosenqvist Soederberg FRM (1)
Beatrice Rosenqvist Soederberg FRM (1)
Katy Davies, MA Fashion Retail Management student Beatrice Rosenqvist will be presneting her talk ‘Shop-O-Phobia’ at the FBS Summit on 12 October 2016
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Published date
09 October 2016

The Fashion Business School Summit, an interactive exhibition and series of events to showcase the pioneering Fashion Business School, opens on Wednesday 12 October. As part of the event selected BA, MA and MBA (Fashion) students and graduates will be presenting talks on topics pertinent to their study and the wider fashion business.  The Fashion Talks will be live streamed on Wednesday 12 October at 6.15pm.

We will be speaking to some of the students involved over the next few days. First up is MA Fashion Retail Management student Beatrice Rosenqvist whose talk is title Shop-O-Phobia.

MA Fashion Retail Management student Beatrice Rosenqvist will be presneting her talk 'Shop-O-Phobia' at the FBS Summit on 12 October 2016

MA Fashion Retail Management student Beatrice Rosenqvist will be presenting her talk ‘Shop-O-Phobia’ at the FBS Summit on 12 October 2016

Tell us about your talk…

Shopping in a big city like London can be overwhelming even for the most enthusiastic fashion consumer. With the internet, people have the option to shop from anywhere, anytime they like, which is changing the way people buy clothes. The question is if it really fulfils the same purpose? My talk zooms in on the perspective of millennial men, a consumer group that is buying more fashion than ever before.

What are your future plans?

I’m looking for opportunities to further expand and practice my knowledge of consumer behaviour in the innovative London fashion industry. With 3.5 years of work experience in fashion retail in Sweden, I’m aiming to pursue an international career in buying.

How do you think your course and LCF will help you achieve your plans?

I’m confident that the curriculum and industry network that LCF has provided me with forms a strong basis for a successful career in the competitive industry of fashion.

Have you undertaken any work experience or done a placement whilst at LCF? Where and how did you secure this work experience or placement?

As part of the Collaborative Unit, I proactively set up a social media marketing project with McQ by Alexander McQueen together with a team of fellow LCF students from different backgrounds. LCF provided me with the tools and support but eventually it would not have been possible without networking outside Uni.

Have you met or been inspired by any speakers from the industry whilst at LCF?

LCF has provided me with extensive opportunities to learn from and engage with industry actors throughout my Masters, including inspiring people such as Jane Shepherdson (Whistles) and Peter Ruis (Jigsaw).

What advice would you give to someone wanting to study your course?

Be curious and strategic, time management is key.

In 5 words please tell us what Fashion Business means to you

Teamwork, innovation, creativity, culture and communication.