ARTEFACT FOOTWEAR PATTERN FUTURES at London Design Festival: MA Fashion Futures
Challenging the notion of how products change & influence the world we live in, ARTEFACT FOOTWEAR PATTERN FUTURES at London Design Festival exhibits selected work from London College of Fashion’s MA Artefact, MA Footwear, MA Pattern and Garment Technology and MA Fashion Futures graduates. The exhibition opens on Thursday 19 September at the Old Sorting Office, Chelsea, part of the London Design Festival Chelsea Design District.
Tell us a bit about your work?
This project was an exploratory, practice-based investigation to provide a conceptual model for a fashion design process for multiple lives. Drawing on primary data of the use-phase of design-for-longevity garments from the researcher’s client base, research on a fashion library and circular design. The study asks, if in the future all garments are to have multiple lives, how does this change the design process and impact the current fashion system? One style, many possibilities. Garments that endure, evolve and can be a part of many people’s lives could lead to a fall in garment consumption and offer a significant alternative to fast fashion.
How was your time at LCF?
I really enjoyed the course. It was challenging and inspiring, we were pushed to think in new and innovative ways about design. We also had some great opportunities, like being able to contribute to the Fashioned from nature exhibition at the V&A museum. One word - inspiring.
Your advice for future students?
Work hard consistently, don't leave your work until the last moment
Tell us about your work?
My thesis focused on the rise of Instagram culture at a time of both heightened consumption and heightened awareness of social and ecological issues. Ultimately, the story I aim to tell is one of a battle between self-esteem and sustainability. I propose that as long as we are offered cheap clothing and sold it as the mask for our own insecurity, we cannot make individual contributions to combat the climate crisis. I interviewed 9 fashion influencers about their attitudes and perceptions of fashion, along with a content analysis of the visual cues common in fashion imagery on the app. My outcome was a visual and satirical book of theories about why Instagram might be driving the environmental woes of fashion overconsumption.
How was your time at LCF?
I began the MA with a fashion design background, but quickly realised there is so much more to sustainability than trying to make sustainable clothes. Through the course I drew heavily on my graphic design and communication skills to challenge the notion of what it means to 'design fashion'.