Each week LCF News brings you a round up of the most interesting stories impacting the fashion industry.
Is sponsored dressing killing the mood?…
Monday’s Met Gala was dedicated to Rei Kawakubo & Comme des Garçons and the dress code was avant-garde. Yet what we saw was primarily a mix of bland, traditional and barely there outfits modelled by guests on the payroll of the designers who created them. The lack of Comme des Garçons on show raised questions around the role of sponsored dressing and brand ambassadors, and the impact it has on creativity. Vanessa Friedman reviewed the red carpet for the NY Times.
Social media class action…
Fashion IT girls like Bella Hadid and Kendall Jenner have found themselves embroiled in a class action lawsuit regarding their promotion of the ill-fated Fyre Festival. The models did not disclose that they were being paid up to $250,000 per Instagram post as required by the Federal Trade Commission. Again this poses questions for the fashion industry and it’s use of influencers to promote brands. Read Vice News’ take on the Fyre Festival debacle.
From Big Macs, to bikes, to M&S…
Ailing high street giant Marks & Spencer has hired Jill McDonald, CEO of Halfords, to head up their clothing, homeware and beauty business. Prior to joining Halfords McDonald was responsible for the north west Europe arm of fast food outlet McDonalds. The Guardian discussed the new appointment and what it means for M&S’ future.
Burberry moves north…
Burberry is moving 300 jobs from London to Leeds in a bid to reduce overheads the Business of Fashion reports. The luxury brand recently posted a quarterly financial slowdown.
How do they do it?…
Digital fast fashion retailer Boohoo.com recently posted a 97% increase in pre-profits despite UK retail sales having their sharpest quarterly fall since 2010. So what are Boohoo.com doing that the others aren’t? Econsultancy.com suggested 5 reasons for their success including harnessing the power of social media and embracing influencer marketing.
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