Each week LCF News brings you a round up of the most interesting stories impacting the fashion industry.
Alexandra’s last hurrah?…
Alexandra Shulman’s final cover for Vogue was revealed this week and was met with a general ‘meh’ from the industry. Featuring Kate Moss (her 33rd Vogue cover), Stella Tennant, Edie Campbell, Jean Campbell and Nora Attal, the cover cried ‘Celebrate! fashion’s past, present and future’ and marked the end of Alexandra Shulman’s incredible 25 year editorship. However the cover was criticised for its lack of diversity, an accusation that has dogged Vogue for years. New editor Edward Enninful took over officially this week and will hopefully mark a major change in direction for the title. Refinery29 reports.
Uniqlo To Go…
Uniqlo launched the first in a series of vending machines selling their LifeWear range. Placed in high traffic areas the machines vend UltraLight jackets and HeatTech tops. Uniqlo has said the vending machines ‘represent the intersection of technology, convenience and efficiency.’ Fashion and Mash reports.
A year of Insta stories…
To mark the 1st anniversary of the stories function Instagram revealed the top 15 fashion industry accounts based on their user engagement. Model Emily Ratajkowski topped the list which was comprised of Kendall, Cara and co but luxury brands Dior, Louis Vuitton, Christian Louboutin and Dolce & Gabbana made the cut as well. BoF has the full list alongside some tips on engagement from Instagram’s Eva Chen.
Modern marketing for a modern day market…
Another retailer harnessing the power of Instragm is Arket, the soon to be launched brand from the H&M group. Badged as a ‘modern day market, offering essential products for men, women, children and the home’, the brand launched their marketing campaign on Instagram this week, quickly building a strong following. Glossy discusses the launch and how Arket is leading the market in social media commerce.
Say it with a gif…
It’s often easier to communicate with a GIF than laboriously typing what you actually mean which is why Converse launched their GIF lead back to school campaign this week. Featuring Stranger Things Millie Bobby Brown, the campaign is made up for 32 GIFs that illustrate the ‘first day feels’ every student experiences. The Drum reports on the campaign that is has been published through Giphy and Tenor as well as the brand’s own social channels.
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