Each week LCF News brings you a round up of the most interesting stories impacting the fashion industry.
Supermodel 360…
US Vogue teamed up with Google this week to create a virtual reality series called Supermodel Closets. The YouTube series gives a 360 tour of the closets of our favourite models giving us a glimpse of their Met Gala outfits and vintage Hermes. The series is viewable to everyone but those using Google Cardboard or Daydream View headsets will get a more immersive experience. Fashion & Mash has the low down.
Dolly babe, really?!…
Clarks bowed to accusations of sexism this week and withdrew a girls’ school shoe entitled Dolly Babe. The brand were accused of perpetuating gender stereotypes as the shoe featured pink lining decorated with hearts while the equivalent boys’ shoe, entitled Leader, featured a football motif. The issue attracted comments from Scotland’s First Minister and Conservative MP Jacob Rees-Mogg who both condemned the brand’s actions. Read the Guardian’s report.
Topshop shake up…
David Hagglund, former art director at Vogue, has been appointed creative director for Topshop and Topman, replacing Kate Phelan and Gordon Richardson. The appointment is one of a raft of key changes at the beleaguered Arcadia which saw a 79% drop in profits in the last year. The BBC reports.
Avenue 32 shuttered…
Commerce site Avenue 32 ceased trading this week after 6 years of trading. It had been reported earlier in the season that they had cancelled all future orders. The news comes as rivals Farfetch.com and Matchesfashion.com gain considerable ground in the luxury e-commerce market. Vogue.co.uk reports on the closure.
Matchesfashion.com move east…
Speaking of e-commerce Matchesfashion.com has announced a new 24,000 sq foot creative hub at Here East in the Queen Elizabeth Olympic Park, LCF’s soon to be new home. The new hub will house 20 photography and video pays and allow the retailer to produce even more exciting content including shoppable videos. The Drum reports.
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