MSP Research call for papers: Responsible Consumption Conference 2025

The Responsible Consumption Conference is a hybrid event taking place at London College of Fashion, UAL's East Bank campus on 12-14 March 2025, organised by Marketing Strategy and Policy Research's (MSP Research) Responsible Consumption Special Interest Group on the theme of 'Future of Sustainable Fashion'.

Hosted by LCF's Fashion Business School, with supporting Universities; Brunel University, Lancaster University, Konkuk University, Pacific State University, and industry partner, PHD Chamber of Commerce, India.

Call for papers

As global industries respond to evolving challenges, the demand for sustainable practices has emerged as a powerful force, shaping the future of sectors like Fashion, Lifestyle, Health, and Automobile on a macro scale. Simultaneously, access to technology has played an important role in expanding the scope for indigeneity and indigenous culture combined with craftsmanship in textiles, fashion design, accessories etc. on a macro level by enabling them to reach out to global audience and create a space for their indigenous creativity through personal expressions without any barriers such as colonial approach or nepotism. These changes have profoundly influenced lives and cultures worldwide, standing at the intersection of innovation, creativity, and economic growth. Their impact comes from the concept of responsibility that fosters positive contributions to address challenges related to economic, social and environmental challenges as sustainability challenges. The economics of business across industries encourages them to the push for fast and accessible products that often lead to unintended social and economic consequences like carbon emission, excessive use of natural resources such as water and violation of human rights. The current situation and dominant practices in the fashion industry call for a collective rethink of how companies can prioritize sustainability.  Alongside industries, policy makers have been working to create regulatory framework which push industry towards transparency throughout the product life cycle. Technology has facilitated achievement of sustainability goals by gathering information starting from resourcing of raw materials, impact of production processes on the environment and marketing with sales strategies on social responsibility of companies through upcoming Digital Product Passport as a tracker of sustainable practices by the textile and fashion industry.

This conference is a call to action, inviting academic scholars to engage in redefining the current business models through innovation, technology, business partnerships, and cultural preservation strategies. While existing research has increased our understanding of sustainable practices, critical gaps remain, particularly in global collaboration, technological integration, and cultural preservation. We invite you to debate and explore to address these concerns by sharing insights to drive a more sustainable, responsible future. Scholars are invited to submit their research exploring not limited to critical themes identified below for driving a conversation on sustainable transformation.

• Global Collaboration, Partnerships, Laws and Climate Emergency
• Degrowth of Local Crafts and Innovation in Global Trade
• Strategic Delinking Business Models for Sustainability
• Technological Innovations for Circularity
• Culture, Tradition, and Identity for Sustainability
• Politics, Economics and Power Relations for Decarbonisation
• Lost Cultures, Lost Traditions and Lost Heritages in Global Trade
• Racism and Nepotism in Globalised World
• Creative Freedom, Indigeneity, Indigenous Trends and Institutions
• Global Trade and Local Craftsmen for Value Co-Creation

Participants will benefit from insightful feedback, and unique opportunity to engage with experts. Special sessions with journal editors will provide guidance on publication standards, and networking sessions will foster connections with scholars worldwide. Hosted by the University of the Arts London with Bournemouth University, this conference will take place in a hybrid mode, featuring interactive breakout sessions to encourage dynamic discussions among a diverse international audience.Paper

Paper submission guidelines

Submit an abstract of 500 words or an extended abstract of 2000 words or full paper of 5000 words using Arial font 12 point.

Doctoral Colloquium

MSP Research invites PhD scholars to present their work at Doctoral Colloquium to a panel of experts in their field. Presentations at the conference will help them prepare for their PhD defence and a career after PhD. Keynotes and interactions with Subject Experts and other Distinguished Faculty invited for the Doctoral Colloquium and the Conference will enable them to understand the requirements of a successful career in Higher Education or Industry. The conference will also provide opportunities of engagement with other academics and people from the industry.

MSP Research Grant

Marketing Strategy and Policy Research is pleased to invite research proposals that discuss Future of Sustainable Fashion under the lens of local, regional or global issues. Those proposals that demonstrate impact building and collaborative research will be considered for funding. Maximum funding available per proposal is £1000. The application process is now open for applications to share their research proposal to be presented for funding. The deadline for applications to be submitted for funding is 4 February 2025.

Please email your proposals to grantapplication@mspresearch.com with subject "Proposal for SIG Responsible Consumption".

Publishing opportunities

Book chapters

• Sustainability, tourism, hospitality and events: Emerging trends and new opportunities, Routledge
• Sustainable waste management: Emerging trends and new opportunities, Emerald
• Corporate marketing strategy: A contemporary curation of branding, identity, image and reputation studies, Emerald
• Consumer Trends in Sustainable Food Innovation, Routledge
• Unveiling Consumer Preferences in Novel Food Technologies in Tourism and Hospitality, Routledge
• De Gruyter Handbook of Corporate Reputation Management Revitalising the Field for Research and Practice, De Gruyter

Special issues

• International Journal of Advertising: Branding with Purpose: Corporate Reputation, CSR, and Sustainable Development Goals in Advertising
• Corporate Reputation Review: Convergence of Digital and Physical Worlds: Corporate Identity in the Age of the Metaverse
• International Journal of Consumer Studies

Supporting journals (papers with best fit and quality will be invited to submit to the journal)

• Qualitative Market Research: An international journal
• Journal of Business Ethics
• Consumption Markets and Culture
• Journal of Marketing Management

Awards

• Best Conceptual Paper Award
• Best Impact Paper Award
• Best Methodology Paper Award
• Best PhD Thesis Award
• Michael Czinkota Best Paper Award
• TARA Lifetime Achievement Award
• TARA Best Industrial Practices Award

Key dates:

• Abstract submission deadline: 10 January 2025
• Decision on abstract submitted: 21 January 2025
• Early bird registration deadline: 31 January 2025
• Submission of research funding proposal: 4 February 2025
• Conference dates: 12-14 March 2025

For more information, please visit www.mspresearch.com.

Join us for the unmatchable experience of creative environment and immerse yourself in London’s irresistible blend of tradition and innovation.

• Read more about MSP Research
• Read more about LCF's Fashion Business School