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Graduate Spotlight: MA Fashion Media Production student Dino Bonacic


Written by
Josh De Souza Crook
Published date
25 January 2016

MA Fashion Media Production bridges the gap between fashion’s core communication disciplines such as journalism, photography and styling into one unique bespoke media course. The course produces some of the most innovate and creative media students and alumni, LCF News speaks to Dino Bonacic ahead of LCFMA16 Exhibition.

The talented Croatian created a fashion magazine for his final project that addresses his criticisms of the fashion world in a satirical way. Read the full interview below to understand the satire concept, Fashion Media Production reflection and advice to prospective students.

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LCF News speaks to Dino Bonacic ahead of LCFMA16 Exhibition

Where and what did you study prior to MA Fashion Media Production?

I studied BA Journalism and Media Studies at the Faculty of Political Science, University of Zagreb in Croatia.

What made you want to study MA Fashion Media Production

In Croatia, doing a Masters is a pretty natural course of events for most people. However, doing an MA abroad isn’t the most common thing in my circle of friends. I really wanted to study the media aspect of fashion since graduating from secondary school, London seemed like the perfect place for this!

Why did you choose LCF?

In my head London College of Fashion was the only option! I still remember my first trip to London in 2007, taking a photo of the fuscia and white sign above the Zara store opposite John Prince’s Street from a double-decker bus. It wasn’t until recently that I realised making my dream a reality was a legitimate option. Thank you to my family for the support, LCF stopped being a fantasy like Hogwarts and became an actual possibility.

Tell us about your final year project?

I created TITLE, a fashion magazine for my Masters project. Its a satirical fashion publication that targets the subjects of anxiety, criticism and satire in relation to fashion and its media outlets. I created the whole magazine by myself (photography, styling, modelling, graphic design, video), as a reaction to the obsession with titles in the industry. Every section of the magazine relates to different anxiety triggers usually seen in fashion magazines such as body, status, age or social success. While doing my research, I began to notice a lack of satirical criticism in the publishing industry of fashion. Satire has embraced many different genres like politics, sports or film, I wanted to test the limits of humour and criticism within the fashion world. I also created a short backstage video as an (again) ironic take on the endless behind-the-scenes videos that never actually tell a true story of creating the content.


TITLE is Dino’s satirical approach to some of the issues in fashion.

What are your future plans?

At the moment, I’m focusing on finding a job with a credible company that’s not just feeding into the industry. Oh, and it should also pay employees a living wage unlike many companies or individuals in the fashion industry. If I think long-term, my dream is to run a creative agency that offers multi-media solutions and concepts for brands, companies and individuals. In my opinion, my strength is being creative within certain limitations and set frames – upgrading clients’ aesthetics with my own visual thinking and realising it’s not about me as a stylist, writer, photographer, videographer, or graphic designer, but about the client looking better. In the next ten years, I’d love to explore the multi-faceted nature of creative industries through my own sense of aesthetics.

How do you think the course will help you to realise these plans?

Fashion Media Production is all about grasping as many aspects of one idea as one possibly can. It taught me how to strategise objectives in a variety of outlets, stopping me from forcing myself into just one slot within the industry. The course never provided me with answers or questions – it gave me the material to come up with my own questions and then pushed me to answer them to my best ability.

What do you like most about your course, and what did you find the most challenging?

The best and most challenging things about Fashion Media Production was the freedom. My BA was extremely structured and primarily theoretical, the MA course at LCF seemed scary at first compared to my BA. The deadlines were far away and the assignments sounded as vague as they come – for the first time ever, I had to completely trust myself and come up with ideas from scratch. There’s no better feeling than seeing a finalised product of a passionate idea!

What advice would you give to anyone considering studying an MA at LCF?

Save as much money as you can, and no you don’t need another pair of new Adidas trainers – think hard before you choose a course. The vast range of MA’s cover every possible aspect of fashion, you need to think hard about what you want to talk about the most. Because the fact is – you’re not studying an MA to get a profession, but to learn about a certain subject.