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Fashion Talks: Jessica Anastasi discusses adding a fresh perspective to fashion

jess cropped final
jess cropped final
Written by
Josh De Souza Crook
Published date
11 October 2016

The Fashion Business School Summit, an interactive exhibition and series of events to showcase the pioneering Fashion Business School, opens on Wednesday 12 October. As part of the event selected BA, MA and MBA (Fashion) students and graduates will be presenting talks on topics pertinent to their study and the wider fashion business. Fashion Talks will be live streamed on Wednesday 12 October at 6.15pm.

We will be speaking to some of the students involved over the next few days. Here we speak to BSc (Hons) Fashion Management graduate Jessica Anastasi, who’ll be discussing adapting a fresh perspective to the fashion industry.

Jessica Anastasi_Press Shot

BSc (Hons) Fashion Management graduate Jessica Anastasi will be discussing adding a new perspective to the fashion industry.

Tell us about your talk…

The workforce, even in the creative industry that we live and breathe, is being squeezed more than ever on productivity. How quick and cheap we can get the work done has at times become more important than our knowledge and creativity. When a graduate finds themselves in their first head office job, with all their knowledge and enthusiasm from their degree, it can be a shock to the system in an entry level role, but that’s not a negative. Every company can actually gain from a new perspective, a less experienced view and a different outlook on work.

What are your future plans?

The fashion industry is so dynamic and full of opportunity, so I plan to embrace and help others embrace the change and challenges it brings.

How do you think your course and LCF will help you achieve your plans? 

Studying fashion management equipped me in a unique way with overall knowledge of the integral parts of a fashion business. Having the ability to understand and consider other departments when challenges arise underpins my success so far, as well as my approach to the future. The connections I made and the relationship I have as alumni with the university will always be a help throughout my career. LCF has some of the most hardworking and insightful staff and lecturers, who are always on the other end of an email with sound advice and knowledge.

Have you undertaken any work experience or done a placement whilst at LCF? Where and how did you secure this work experience or placement?

I secured my placement year in the marketing department at Original Penguin with the help of LCF Careers, who held weekly career sessions as part of our syllabus which equipped us in all the knowledge needed in recruitment scenarios. When applying for roles they also helped with my CV, cover letter, and advised on the application process.

Have you met or been inspired by any speakers from the industry whilst at LCF? 

I’ve met and attended a lot of industry talks and speakers during my time at LCF. One speaker, Jo Jackson, resonated with me above others. More because she demonstrated relentlessness and the sheer self-confidence to set up your own business and trust in your idea, but also the resilience to say to your own friends, I’m moving on. She has a great, admirable energy. Her matter of fact delivery about how a creative agency worked allowed me to place myself, a student who hadn’t yet gone into the working world, and realistically envision how I could apply my talent and skills in the industry.

What advice would you give to someone wanting to study your course?

If you want to be in fashion and be the driving force behind brands then apply! You will learn and experience the reality of this industry, and be equipped with the knowledge to be part of its future. The course will push you and will make you plate spin projects, which is integral to being a dynamic fashion manager.

In 5 words please tell us what Fashion Business means to you…

Opportunity, future, innovation, change, challenge.