Fashion Business School Summit: Meet Carla Froneman
Tell us about your final work…
‘The present will always have most relevance in the future for it will be a reflection on the past’. My final collection was aptly named Nostalgia, as it was based on my memories as a young girl growing up in South Africa. I was influenced by the tranquil African bush (rural land) and the resplendent array of animals and birds all fortified under the warm translucent hue of the African sun. I’ve used rich and deep colours in my design, with all-over organic pattern and print.
What are your future plans?
To only grow and evolve within the sphere of art and design, and to hopefully maintain my creative integrity. I’m still not sure which part of the creative industry world I want to settle down in – but I will definitely try my hardest to at least try them all.
Have you undertaken any work experience or done a placement whilst at LCF? Where and how did you secure this work experience or placement?
Nearing the end of my first year at LCF, I decided to try and get some experience in industry and applied for an internship at Alexander McQueen. I worked at McQueen throughout my degree – needless to say it was hard but I managed to secured an Assistant Design position by the end of my second year.
Have you met or been inspired by any speakers from the industry whilst at LCF?
There has been too many to name them all! We’ve been exposed to so many influential industry collaborations while studying. Projects included working with brands like Amnesty, Volvo and Shiseido, just to name a few. Graduate Futures Week was also very inspiring. We met alumni from LCF, heard about transitioning after graduation and where they are now in their careers.
What advice would you give to someone wanting to study your course?
Be prepared to sacrifice a lot, work hard and be determined. Also, I would say don’t be afraid to fail, in fact I would recommend it! Be experimental with your approach to life and your work – you’ll not only do great things but experience so many amazing opportunities as well. And DON’T use fashion to make fashion.
How would you describe fashion business in 5 words…
Competitive, dynamic, vigorous, unforgiving but fulfilling.
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