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Fashion Business School Summit: Meet Alberto Pereira

Capture One Session0733
Capture One Session0733

Written by
lfox
Published date
21 October 2016

BA (Hons) Fashion Design (Part Time) graduate Alberto Pereira talks Fashion Business School Summit 16 to LCF News, and also reflects on his time at London College of Fashion.

Image provided by Alberto Pereira

Image provided by Alberto Pereira

Tell us about your final work…

The collection is called Aberration.  It is about the false ideologies the media imposes on women. When you hear the word “Freak” do you think of yourself or someone else? If you heard someone shout it out in the street would your first thoughts be ‘are they talking to me?‘ People feel uncomfortable when seeing someone or something that challenges their belief structure. I challenge people when I am not aware of it. Without taking my sexuality into consideration, my presence and personality can intimidate or provoke. We are bombarded with information about how conforming and setting our goals on a ‘normal’ existence will bring us success, happiness and fulfilment. We are told that these goals are what we should want to achieve. Men and Women are both subject to this. My work will be concentrated on the cumulative effect it has on women in society. The majority leads the perception of what is unnatural or unorthodox. Society has always shunned what it sees as deviation from its boundaries, if it is a personal choice or one of birth this does not matter. The phrase “beauty is in the eye of the beholder” is usually used in relation to how people have different ideas about what is beautiful, but this is not practiced in reality, if it were we would not hold onto outdated views about beauty and its mythical status…

Alberto Pereira's graduate project

Image provided by Alberto Pereira

What are your future plans?

To carry on expressing my ideas through clothing, drawings, writing and other creative mediums on a professional and personal level.

How do you think your course and LCF will help you achieve your plans?

It will help structure my approach to my own creative output and how this can be applied to other business leaders who I would like to work with/for.

Have you undertaken any work experience or done a placement whilst at LCF? Where and how did you secure this work experience or placement?

Yes, at Erevos Aether and Jayne Hemsley. I applied for both places, being able to say I was studying at the London College of Fashion surely helped with my applications.

Image provided by Alberto Pereira

Image provided by Alberto Pereira

Have you met or been inspired by any speakers from the industry whilst at LCF?

I have always felt inspired by Rob Lakin’s speeches.

What advice would you give to someone wanting to study your course?

Be true to yourself and what you believe in.

In 5 words please tell us what Fashion Business means to you

Opportunity, Self-Understanding, Educate, Collaborate and Contribution.

Alumni can connect with LCF in the following ways: