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Class of 2017: BA (Hons) Fashion Design Technology: Womenswear graduate Anastasia Selivanova

fmp garment 5 p
fmp garment 5 p
BA (Hons) Fashion Design Technology: Womenswear graduate Anastasia Selivanova.
Written by
Josh De Souza Crook
Published date
06 July 2017

Next up on LCF BA17 is BA (Hons) Fashion Design Technology: Womenswear graduate Anastasia Selivanova. We spoke to her to find out about her time at LCF and how her final collection is designed to reflect her own sense of style and personal taste in fashion.

Can you tell us a little bit about yourself and the moment you knew you wanted to study fashion?

I have always been really into drawing and all the other forms of creativity. So after finishing art school in Russia, learning how to design clothes seemed like an exciting idea of combining creativity and practicality of every day life.

BA (Hons) Fashion Design Technology: Womenswear graduate Anastasia Selivanova.

Talk us through your final collection…

I was interested in how coverage of objects change their appearance and help us see them in a different way, referencing the work of J. Beuy, Christo, and Jeanne-Claude. I looked at objects from everyday life and pieces of furniture that are always covered with clothes that we are too lazy to put into the closet when we come home. So, the project was based on the idea of creating outfits for furniture fit, which allowed me to get some interesting, quite unusual features in the typical office wear clothes in the process of development.

What is the story behind your final piece of work?

I wanted to a create collection that would represent me and my aesthetics – clothing that is intriguing but simple and wearable at the same time. I tried to recreate classic everyday clothing to give them new perspective, that would look unusual while keeping its conventional features.

What techniques or theories did you use to create your final piece of work? 

Some pieces are based on a combination of garments into one, so I was working on a complex construction of the garment trying to make it work inside the way that it looks effortless and spontaneous. For other pieces I was discovered some subtle tricks to make a garment keep a hint of shape, it was taken from and support volume that appeared while primary experiments.


BA (Hons) Fashion Design Technology: Womenswear graduate Anastasia Selivanova.

Have you undertaken any work experience or done a placement whilst at LCF? Where and how did you secure this work experience or placement?

During my second year I interned at Pringle of Scotland, where I gained knowledge about how a company runs and the daily duties of a designer. I secured it through university contacts and LCF Careers.

Describe your work and aesthetic in five words…

Conceptual, minimal, androgynous, authentic, and dramatic.

BA (Hons) Fashion Design Technology: Womenswear graduate Anastasia Selivanova.

Do you have a muse? If so, who and why?

I don’t have a specific person as a muse, but I try to think about women I like who would wear my designs. It can be a girl I know or a media personality, or a movie character. It is just something I like about her straight away, her attitude and style that reflects it. I was thinking about how women wear Menswear pieces and still look feminine and beautiful in them. I had this kind of style in mind while working on a project.

What influences your style and work?

I think it has been formed through discovering things I naturally like and appreciate, like people I admire, clothes I enjoy wearing, things I like to do. I feel like your lifestyle overall influences a lot what you do design-wise.

What are your plans for the future?

I don’t look too far ahead right now, but I would like to start getting more working experience within the industry as soon as possible.

How do you think your course and LCF will help you achieve this?

I learned a lot of crucial things as a young designer during the course, which helped me to not only to start forming as a designer, but also understand the creative process but also get a broad technical knowledge and skills.

BA (Hons) Fashion Design Technology: Womenswear graduate
Anastasia Selivanova.

Have you heard that LCF is moving to east London? What do you think about the move?

On the one hand, the building on Curtain Road has a lot of history and I feel like atmosphere is very special there, so it is a little sad as it will always have a special place in my heart. But, I think it’s a new chapter, which brings a new direction and improvements with it, and I think everything needs a change once in a while!

What music do you listen to whilst you’re working? Is there one particular track or artist that you like?

I would listen to anything as long as music brings a positive vibe which is the most important when at school! Usually hip-hop and energetic beats rather than something more smooth to keep you going 🙂

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