Skip to main content

Class of 2016: BA (Hons) Fashion Public Relations and Communication

Roksanda 12 month PR campaign by Maggie Hoe
Written by
Published date
10 June 2016

The LCFBA16 series continues with our BA (Hons) Fashion Public Relations and Communication, Class of 2016. The course offers students the chance to gain knowledge of various aspects of fashion communication, including media relations theories, branding, stakeholder relationship development, strategic planning, innovations in technology, developing and originating research, and fashion communication in a global context.

LCF News spoke to Maggie Ho and Chiana Capacyachi who told us about their experience on the course, the ideas they explored for their final projects, as well as advice for prospective students on the course.

Roksanda 12 month Public Relations and Communication campaign by Maggie Hoe

Roksanda 12 month Public Relations and Communication campaign by Maggie Ho

Tell us an interesting fact about yourself…

Maggie: I got a karate black belt when I was little!

Chiana: I’m Peruvian, Japanese, Irish & Russian – crazy mix!

Talk us through your final project:

Maggie: We had to create a 12-month campaign plan for a brand – I chose Roksanda. Because of her architectural background, most of her inspiration comes from buildings and architecture, and her collections are known for their striking colour palettes and blocks of geometric shapes. I created a quirky and fun campaign and strategy, for a collaboration with a furniture designer. The final printout of the book is layed out in a minimalist, bright and colourful style that fits perfectly with the brand identity as well as the young, lively campaign I mocked up for it.

Chiana: My final project is a 12-month public relations and communication campaign for London based brand, Etre Cécile. I’m launching the brand in five new cities they have never explored before. There is a “Girl Gang” for each city, that will grow to become new brand ambassadors and they will hold events and parties in each of these cities. Each city will vary since they’re all so different.

"How to be a Brooklyn Cecile girl" by Chiana

“How to be a Brooklyn Cécile girl” by Chiana Capacyachi

What techniques or theories did you use to create your final piece of work?

Maggie: Most of my work was completed using the Adobe suite – Indesign, Photoshop and Illustrator. I also took a book binding class in my first term, where I learned how to hand bind my final project the way I wanted to.

Chiana: Consumer trends and emerging fashion capitals  – that’s what I’m really interested in.

Describe your work in five words…

Maggie: Bright, quirky, visually interesting, bold, classy.

Chiana: Colourful, fun, cheeky, light hearted, innovative.

Shoot from Maggie Hoe's look book for Roksanda. Womenswear: Alex Po from Central Saint Martins Fashion Design and Marketing BA16

Photography: Maggie Ho. Womenswear: Alex Po, Central Saint Martins BA (Hons) Fashion Design and Marketing

What do you love about what you do?

Maggie: I love to see the outcome of what was in my mind. It is very satisfying to see something come together in real life that was originally in your mind. When you create images by camera, the layout through Indesign, drawings through Illustrator, and then see them printed exactly how you imagined, even if you haven’t slept for weeks it’s all worth it at the end.

Chiana: The thing I love most is simply that I get to be creative.

ChianaStep1ChianaStep2 ChianaStep3 ChianaStep4

Steps on “How to be a Brooklyn Cécile girl” by Chiana Capacyachi

What’s the best thing about LCF and your course?

Maggie: I really like that LCF works so closely with the fashion industry. I think the best thing about the course is the diversity – over the three years, you focus on different aspects of the public relations and communication fields. From strategy and crisis management, to visualising our ideas using photography, filming and adobe suites – at the end of the degree you have gained a lot of experience, which makes it easier to adapt to the industry.


“Step 4: go on the wonder wheel” by Chiana Capacyachi

Chiana: The best thing about LCF is the people I’ve met here and its location in London. As for my course, I would have to say the tutors – they are really great people.

Have you undertaken any work experience or done a placement whilst at LCF?

Maggie: I did an internship at Jenny Packham and Roksanda while I was studying. I found both of these opportunities through uni – one through LCF careers, and the other was passed on to me by my course leader.

Chiana: I did a placement at Paper Mache Tiger – I found it on my own.

Roksanda 12 month PR campaign by Maggie Hoe

Roksanda 12 month PR campaign by Maggie Ho

What advice would you give to someone wanting to study your course?

Maggie: I would say be yourself and develop your own style. Even when it comes to public relations, where people think it’s very standard and has to be planned and delivered in a certain way, at the end I think it has more to do with having a personality and unique ideas.

Chiana: Strive, show initiative and you will achieve.