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Class of 2015: FdA Fashion Marketing and Promotion


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Published date
10 June 2015

Up next in our Class of 2015 series we talk to FdA Fashion Marketing and Promotion (now BA (Hons) Fashion: Marketing and Promotion)  student Michelle Gibbs about her final project, her work placement plans and inspirations. Michelle’s work is on display at the BA15 exhibition until Saturday 13th June.


LCF News: Where are you from?

Michelle Gibbs: Melbourne, Australia

LCF News: Give us one interesting fact about yourself?

MG: The first garment I produced was made out of a sheer lace curtain and a bed sheet. My poor mother had no idea until she saw me prancing around happily in my new outfit.

LCF News: Talk us through your final project…

MG: The aim is to present a clear understanding of the proposed start up business Chelle Couture. The report incorporates the branding and product development, whilst introducing ideas of strategic marketing communications to target the right consumer. The collection for Chelle encompasses all aspects of creating beautiful fashion for men, women and children to love and enjoy the way I enjoy creating it. The final project brings all the aspects together to obtain the best chance for success in delivering that message.

LCF News: What is the story behind your final piece of work?

MG: Chelle garments are a visual expression of originality and individuality, within a consumer world mostly influenced by goods of mass production. The final project is simply piecing together all the parts of building a fashion brand. The design and production along with the business and marketing aspects are essential for a brand to be a viable business that leaves a lasting impression.

LCF News: Have you won any prizes?

MG: I was fortunate to have gained the opportunity to work on a collaborative assignment for John Lewis. The team was with other students within LCF on differing courses. It was challenging but extremely beneficial to gain an overall perspective of the internal workings when delivering a collection within a large fashion company.

LCF News: Have you undertaken any work experience or done a placement whilst at LCF?

MG: Currently I am working on a collaboration with Ralph Lauren on behalf of the club I am employed with, which is an exciting project. I also have a placement arranged in coming months with John Lewis, received as an award for winning the collaborative project undertaken through LCF.

LCF News: Have you met or been inspired by any speakers from the industry whilst at LCF?

MG: I attended a talk by Michelle Mone, Founder of Ultimo Brands International. A truly inspiring lady who knew what she wanted and went for it. I admire people who take chances whilst staying true to who they are.

LCF News: Describe your designs in five words…

MG: Exclusive, versatile, effortless, classic, charm.

LCF News: What advice would you give to someone wanting to study your course?

MG: It will change your life. Take all opportunities whilst staying true to what you enjoy.