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Unibuddy privacy notice

Privacy notice

How and why do we collect your data?

We collect and process your contact details and information using the Unibuddy platform when you choose to participate in a chat with one of our student ambassadors. Unibuddy process your data as a Controller in their own right, as described on their own privacy notice and terms of use. We ask you to provide:

  • your name
  • your email address
  • your date of birth
  • your country of domicile
  • your intended year of study

This information is then transferred into our student records system so that we can create a UAL Portal account for you, under GDPR 6(1)(f) ‘legitimate interests’. Through your UAL Portal you will be able to:

  • manage your event bookings
  • submit a question
  • update your areas of interest
  • manage your marketing preferences

What do we do with your data?

Your information will be stored in Unibuddy whilst data transfer to UAL’s student records system (called SITS) occurs. When your information reaches our student records system you will be sent an email confirming that we have created a UAL Portal account for you.

Do we share your data?

We will share your information with MailChimp in order to email you, otherwise we will not share your data with anyone else except Unibuddy and will only use and store your data as outlined in this privacy notice.

Marketing consent declaration

How do we market to you?

If you subscribe to marketing communications from us, we will use data you have provided us with so that we can send you information about events you may be interested in, such as Open Days and tours, information about fees and funding, studying at UAL and living in London.

What do we do with your data?

We will store your data and marketing preferences in our student records system (called SITS) and we use the email platform Mailchimp to send relevant communications to you.

We send you marketing information based on your consent given in the UAL Enquiry Portal under GDPR Article 6(1)(a). You have the right to withdraw your consent at any time by following the unsubscribe link provided in any emails we send you, in which case we will delete your data. Any email communication that we send will also contain a link so that you can update your communication preferences. All non-operational communications will contain a link allowing you to update your communication preferences, and you can also do this through your UAL Portal at any time.


You can ask Unibuddy to delete your data, or we can do this on your behalf, otherwise they will keep it as described in their privacy policy.

If you choose to use your UAL Portal to submit an enquiry or manage your event booking, we will keep a record of this for one year after the enquiry has been closed or the event has finished.

If you have opted in to receive marketing from us, we will keep your details until you unsubscribe or for two years after your intended year of study (whichever comes first).

If you begin an application with UAL, your personal data will be retained and processed as described in a privacy notice at that point. If you do not apply to be a student with UAL, your UAL Enquiry Portal will be deleted  two years after your last action in the Portal.

Find out more about UAL and your privacy rights.